Viewpoints with bite

Whether hiking in the alpine regions, skiing in winter, or exploring cities, Austria offers a diverse range of experiences that reflect its geographical and cultural richness. It highlights a unique balance between rich history and architectural diversity, and natural beauty and scenic landscapes. With 32,2 million registered tourist arrivals in 2024, Austria ranked among the most popular travel destinations worldwide. The country’s high figures in tourist arrivals have notably contributed to the economy, with the hospitality and tourism industry accounting for around 4.7% of the country’s GDP in 2024.

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Our latest report from the German, Swiss and Austrian hotel markets.

In the rapidly evolving landscape of digitalization, the hospitality industry faces significant challenges in safeguarding valuable data and maintaining robust cyber security. The concept of a ‘Digital Bodyguard’ is introduced to address these challenges, emphasizing the crucial role of cyber security as part of hotel asset management.