Viewpoints with bite

This comprehensive data-driven analysis tracks the rapid transformation of the Czech hospitality real estate market through 2026. Explore the core macroeconomic indicators, shifting inbound tourism demand patterns, institutional CEE hotel transaction volumes, and evolving branded chain penetration rates defining Prague and the broader regional luxury wellness resort sub-markets

Whether hiking in the alpine regions, skiing in winter, or exploring cities, Austria offers a diverse range of experiences that reflect its geographical and cultural richness. It highlights a unique balance between rich history and architectural diversity, and natural beauty and scenic landscapes. With 32,2 million registered tourist arrivals in 2024, Austria ranked among the most popular travel destinations worldwide. The country’s high figures in tourist arrivals have notably contributed to the economy, with the hospitality and tourism industry accounting for around 4.7% of the country’s GDP in 2024.

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Our latest report from the German, Swiss and Austrian hotel markets.