Brigitte T. Gruber

MBA

Managing Partner, Vienna, Austria

Brigitte T. Gruber, has served as the Managing Partner of Horwath HTL's Austrian office since July 2021.


Bio

Brigitte is a highly regarded expert in the field of tourism, celebrated for her significant contributions to the Austrian market and beyond. With a distinguished career spanning prominent roles at leading hotel chains—including Hilton Hotels, Kempinski Hotels, Corinthia Hotels, and ANA Hotels—she has gained extensive international experience in key markets such as Vienna, Budapest, Düsseldorf, St. Petersburg, and New York City. Her expertise is further enriched by her work as an independent management consultant, where she provided strategic insights to elevate hospitality operations and investments.

Brigitte is deeply involved in advancing the hospitality industry through education and thought leadership. She serves as an external lecturer at Modul University Vienna and is a valued member of the Advisory Board for the Hospitality Sales and Marketing Association International (HSMAI) Europe. Additionally, she holds membership in the prestigious Cornell Society, reflecting her strong ties to global hospitality networks.

In 2016, Brigitte co-founded the International Hotel Investment and Design Conference in Vienna, which has become the premier annual event for the hotel industry in Central and Eastern Europe (CEE). The conference explores emerging trends and the impact of design, architecture, and branding on hotel real estate value. She also serves on the advisory board of HOTCO, an annual hotel conference in Vienna that focuses on hospitality investment and development in the region.

Brigitte’s academic credentials include an MBA, a certification in Hotel Real Estate Investments and Asset Management from Cornell University, and a certificate in Hotel Revenue Management from HSMAI. Her academic achievements, combined with her extensive industry experience, position her as a leading authority in the hospitality sector.

Expert insights

Cutting edge analysis.

Viewpoint

Impact of employee turnover on profitability in the Austrian hospitality industry

Whether hiking in the alpine regions, skiing in winter, or exploring cities, Austria offers a diverse range of experiences that reflect its geographical and cultural richness. It highlights a unique balance between rich history and architectural diversity, and natural beauty and scenic landscapes. With 32,2 million registered tourist arrivals in 2024, Austria ranked among the most popular travel destinations worldwide. The country’s high figures in tourist arrivals have notably contributed to the economy, with the hospitality and tourism industry accounting for around 4.7% of the country’s GDP in 2024.

Brigitte T. Gruber
Brigitte T. Gruber
Managing Partner, Austria
Report
Viewpoint

DACH Region Hotels & Chains Report 2025

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Christian Buer
Christian Buer
Managing Partner, Germany
Report

DACH Region Hotels & Chains Report 2024

Our latest report from the German, Swiss and Austrian hotel markets.

Michael Schnürle
Michael Schnürle
Senior Consultant, Germany
Report

Austria Hotel Market 2021

Austria’s hotel market experienced significant disruptions in 2020 due to the COVID-19 pandemic. This report provides an analysis of the market’s performance compared to pre-pandemic conditions in 2019, highlighting the impacts and adaptations in the industry.

Brigitte T. Gruber
Brigitte T. Gruber
Managing Partner, Austria