Market Research for a Condo Hotel in Osaka for Prince Hotels.

Project Scope

Horwath HTL was engaged by Seibu Prince Hotels & Resorts to conduct market research and develop future cash flow projections for a condo hotel project in Osaka. The aim of the engagement was to provide a comprehensive assessment of the project’s market potential and financial feasibility, supporting strategic planning and investment decisions.

The market research phase began with an analysis of Osaka’s hospitality landscape, focusing on the demand for condo hotels and the preferences of key traveler segments, including domestic tourists, business travelers, and international visitors. Particular attention was given to Osaka’s position as a major commercial and cultural hub, which attracts year-round tourism and business activity.

A detailed study of the competitive environment was undertaken, evaluating existing condo hotels and other comparable accommodation types. This included benchmarking key performance indicators such as occupancy rates, average daily rates, and revenue per available room. Insights from this analysis informed recommendations on market positioning and pricing strategies for the proposed project.

The study also examined local economic and real estate trends, including the demand for mixed-use developments and the appeal of condo hotels as both investment opportunities and accommodation options. Regulatory considerations and infrastructure developments in Osaka were factored into the analysis to ensure the project’s alignment with market conditions.

Building on these findings, Horwath HTL developed a detailed financial model to project future cash flows. This model included estimates of revenue streams from unit sales, rental income, and auxiliary services such as dining and wellness facilities. Operational costs, management fees, and potential capital expenditures were also incorporated to provide a realistic view of the project’s profitability.

The final deliverable provided Seibu Prince Hotels & Resorts with actionable insights into the viability of the condo hotel project. The cash flow projections offered a clear understanding of potential returns, equipping the client with the data needed to refine the project’s concept and execution strategy. This engagement underscored Horwath HTL’s expertise in delivering tailored market research and financial analysis to support high-stakes hospitality developments.

موقع المشروع

Karuizawa, Nagano, Japan