Project Scope

We were engaged to conduct a market analysis and feasibility study for a proposed four-star hotel development in Szklarska Poręba. The project aimed to assess the local market’s potential, identify demand drivers, and provide a comprehensive evaluation of the development’s viability.

Our work began with an extensive review of the local hospitality market, focusing on Szklarska Poręba’s unique appeal as a year-round tourist destination. We analysed visitor demographics, seasonal patterns, and key demand drivers, such as outdoor activities, cultural attractions, and the town’s growing popularity among domestic and international tourists.

This was complemented by a competitive analysis, which benchmarked the proposed development against existing hotels and similar projects in the pipeline. Factors such as location, amenities, service standards, and pricing strategies were assessed to understand how the project could position itself effectively within the market.

We also evaluated the proposed site’s advantages, including accessibility, visibility, and its alignment with the needs of target market segments. This analysis was integrated with broader tourism and economic trends to ensure a realistic projection of market demand.

The feasibility study included financial modelling to estimate revenue potential, operating costs, and return on investment under various scenarios. We also explored potential risks and mitigation strategies, offering the client a well-rounded perspective on the project’s prospects.

Our final deliverable provided clear insights into the market environment and practical recommendations to enhance the development’s competitiveness. By addressing both opportunities and challenges, we equipped the client with a robust foundation for moving forward confidently, ensuring the project was aligned with market realities and poised for long-term success.

项目地点

Szklarska Poręba , Poland