Project scope

Horwath HTL was engaged to conduct a hotel market study and concept analysis for a proposed hotel in regional New South Wales (NSW), as part of a broader mixed-use commercial development. The primary objective was to evaluate the feasibility of integrating the hotel into the development, ensuring it would complement the project’s overall concept while meeting market demand and delivering sustainable financial performance.

The assignment began with a thorough market analysis to assess the region’s economic and tourism landscape. This included identifying demand drivers such as local industries, events, and leisure attractions, as well as evaluating the area’s potential to attract corporate and leisure travellers. A detailed review of the regional hospitality market was conducted, focusing on competitor performance, guest profiles, and market segmentation to determine opportunities for the proposed hotel.

The concept analysis examined how the hotel would fit within the mixed-use development, ensuring synergy with other components such as retail, office spaces, and public areas. Recommendations were provided for the hotel’s positioning, room mix, amenities, and service offerings to align with market expectations and the development’s overall strategy.

A financial feasibility assessment was conducted to project the hotel’s potential performance, including revenue forecasts, operating cost estimates, and return on investment. Sensitivity analyses were also performed to account for various market conditions, providing a robust framework for decision-making.

The study concluded with actionable recommendations for the hotel’s development and integration into the mixed-use project. These included strategies for branding, marketing, and operational alignment with the wider development, ensuring a cohesive and market-responsive approach.

This comprehensive market study equipped the client with the insights needed to move forward confidently, ensuring the proposed hotel would enhance the value of the mixed-use development while meeting the needs of the regional market.

项目地点

Hawkesbury River, New South Wales, Australia