Strategy & Planning

Every project starts with a why?

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

000+

Years of experience

00k+

Projects Completed

000+

Hospitality, Tourism and Leisure Experts

Services

Let us help you succeed

Whatever your focus, we have the expertise.

Hospitality
Tourism
Leisure
Assets
Companies
Destinations
Transactions

Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Branded Residence Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy


Business Planning

Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Development Support Services


Master Planning

Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Events Development Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy


Tourism Satellite Accounts

Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey


Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Theme Park Development Strategy


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy


Strategic Planning

Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy


Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy


Strategic Planning

Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy


Business Planning

Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Development Support Services


Master Planning

Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy


Tourism Satellite Accounts

Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey


Board Advisory

Corporate Structure Assessment, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Operator & Management Company Selection

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

Viewpoint

Lenders pick the winners in the UK hotel market

The UK hotel debt market is open, liquid, and aggressively priced — but only for the right borrower, in the right place, with the right story. Lenders are responding to a capital market that looks less like an orderly system and more like a beauty contest — with a curious line-up of sponsor–asset propositions hoping to win their attention: the opportunistic fund backing a value-play with capital ready to deploy; the large portfolio trades that still turn heads despite complexity; the prime city and gateway hotels fronted by long-term owner-operators with strong covenants; and, on the periphery, a few strategic buyers stitching together single-asset bolt-ons. In this landscape, winners are not defined by whether an asset is “performing” in the conventional sense, but by whether it fits the much narrower credit models’ lenders are now running. The right profile can draw multiple competitive term sheets; the wrong one — even with similar EBITDA — can find it tough to get past lending committees.

Rachel-Felicia Glenn
Rachel-Felicia Glenn
Associate Director, United Kingdom
Viewpoint

The shifting fundamentals of the UK hotel market

We take a deep dive into the shifting fundamentals of the UK hotel market in eight key charts. Learn what they mean for owners, operators, and investors alike.

Joe Stather
Joe Stather
Managing Director, United Kingdom
Viewpoint

Policy gaps, not short term rentals, fuel the real problem with overtourism

Overtourism is a failure of organisation which can be resolved with data and aligned strategies.

Joe Stather
Joe Stather
Managing Director, United Kingdom