{"id":21623,"date":"2019-03-22T15:55:00","date_gmt":"2019-03-22T15:55:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&p=21623"},"modified":"2025-01-01T20:26:37","modified_gmt":"2025-01-01T20:26:37","slug":"pazar-raporu-turkiye","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/tr\/publication\/pazar-raporu-turkiye\/","title":{"rendered":"Pazar Raporu: T\u00fcrkiye"},"content":{"rendered":"
\n
\n
\n
\n
\n \n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

Pazar Raporu<\/h3>\n

Pazar Raporu: T\u00fcrkiye<\/h1>\n
\n

T\u00fcrkiye, d\u00fcnyan\u0131n \u00f6nde gelen turizm destinasyonlar\u0131ndan biridir. Antik ile \u00e7a\u011fda\u015f\u0131n bulu\u015ftu\u011fu yerdir ve zengin bir tarihi mirasa sahip olmas\u0131n\u0131n yan\u0131 s\u0131ra \u00e7arp\u0131c\u0131 manzaralara sahiptir. <\/p>

Son birka\u00e7 y\u0131lda ya\u015fanan siyasi ve ekonomik krizlere ra\u011fmen T\u00fcrkiye, nefes kesen sahilleri, ikonik destinasyonlar\u0131 ve a\u011f\u0131z suland\u0131ran T\u00fcrk mutfa\u011f\u0131yla 2018 y\u0131l\u0131nda rekor say\u0131 olan 46 milyondan fazla turisti kendine \u00e7ekmi\u015ftir.<\/p>

2016 y\u0131l\u0131nda siyasi ve ekonomik istikrars\u0131zl\u0131k nedeniyle turizmde ya\u015fanan \u00f6nemli d\u00fc\u015f\u00fc\u015f\u00fcn ard\u0131ndan T\u00fcrkiye'nin turizm sekt\u00f6r\u00fc 2017 y\u0131l\u0131nda toparlanma belirtileri g\u00f6stermeye ba\u015flam\u0131\u015ft\u0131r. Otel doluluklar\u0131 %2,5 art\u0131\u015fla %60,9'a, ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli (ADR) 71,75 ABD dolar\u0131ndan 74,55 ABD dolar\u0131na, m\u00fcsait oda ba\u015f\u0131na gelir (RevPAR) ise %6,5 art\u0131\u015fla 45,42 ABD dolar\u0131na y\u00fckselmi\u015ftir. Seyahat ve turizm, 2017 y\u0131l\u0131nda GSYH'ye 98,4 milyar ABD dolar\u0131 katk\u0131 sa\u011flayarak toplam GSYH'nin %11,6's\u0131n\u0131 olu\u015fturmu\u015f olup \u00f6n\u00fcm\u00fczdeki y\u0131llarda da b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fclmektedir. <\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n

\n
\n
\n
\n
\n
\n

T\u00fcrkiye’nin D\u00fcnya Turizmindeki Yeri<\/span><\/b>
\n<\/span>2018 y\u0131l\u0131nda 46,1 milyon turisti a\u011f\u0131rlayan T\u00fcrkiye, UNWTO D\u00fcnya Turizm Barometresi’ne g\u00f6re d\u00fcnyan\u0131n en pop\u00fcler 7. turizm destinasyonu olmu\u015ftur. Turizm sekt\u00f6r\u00fc 2017 y\u0131l\u0131na k\u0131yasla %11’lik bir art\u0131\u015fla 29,3 milyar ABD dolar\u0131 gelir elde etmi\u015ftir. Bu b\u00fcy\u00fcmeye ra\u011fmen T\u00fcrkiye, 2014\/2015 y\u0131llar\u0131ndaki 31 milyon ABD Dolar\u0131n\u0131 a\u015fan zirve rakamlar\u0131na ula\u015fmaya \u00e7al\u0131\u015fmaktad\u0131r. <\/span> <\/span><\/p>\n

Turistik \u00c7ekiciliklerin \u00c7e\u015fitlendirilmesi<\/span><\/b>
\n<\/span>K\u00fclt\u00fcrel ve tarihi alanlara odaklan\u0131larak turistik cazibe merkezlerinin \u00e7e\u015fitlendirilmesi ve geni\u015fletilmesi i\u00e7in \u00e7aba sarf edilmi\u015ftir. \u00d6zellikle \u00c7in turizmi bir \u00f6nceki y\u0131la g\u00f6re %93 gibi \u00f6nemli bir art\u0131\u015f g\u00f6stermi\u015ftir. \u00d6ne \u00e7\u0131kan turistik yerler aras\u0131nda Efes, Pamukkale ve Kapadokya antik kentleri yer al\u0131rken, 12.000 y\u0131ll\u0131k G\u00f6beklitepe tap\u0131na\u011f\u0131 gibi yeni yerler de tan\u0131nmaya ba\u015flam\u0131\u015ft\u0131r. <\/span> <\/span><\/p>\n

Do\u011fal G\u00fczellikler ve Sa\u011fl\u0131k Turizmi<\/span><\/b>
\n<\/span>T\u00fcrkiye, Kapadokya’n\u0131n bacalar\u0131, Pamukkale’nin havuzlar\u0131, Ege ve Akdeniz k\u0131y\u0131 \u015feridi gibi \u00e7ok say\u0131da do\u011fal cazibe merkezine sahiptir. Ayr\u0131ca, jeotermal kaynaklar a\u00e7\u0131s\u0131ndan \u00fcst s\u0131ralarda yer alan T\u00fcrkiye, d\u00f6rt y\u0131l i\u00e7inde yatak kapasitesini 500.000’e \u00e7\u0131karma planlar\u0131yla sa\u011fl\u0131k ve termal turizmde \u00f6nde gelen bir destinasyon olarak konumlanmaktad\u0131r. <\/span> <\/span><\/p>\n

B\u00f6lgesel \u00d6nemli Noktalar: \u0130stanbul ve Bodrum<\/span><\/b>
\n<\/span>\u0130stanbul, 2018 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %24’l\u00fck bir art\u0131\u015fla 13,4 milyon turist \u00e7ekerek T\u00fcrkiye’nin en kalabal\u0131k \u015fehri ve \u00f6nemli bir k\u00fclt\u00fcr ve finans merkezi olmaya devam etmektedir. S\u0131kl\u0131kla St Tropez’e benzetilen Bodrum, tarihi yerleri ve modern olanaklar\u0131n\u0131n kar\u0131\u015f\u0131m\u0131yla tan\u0131nan yakla\u015f\u0131k 14 milyon turisti a\u011f\u0131rlad\u0131. <\/span> <\/span><\/p>\n

Altyap\u0131 Geli\u015fmeleri<\/span><\/b>
\n<\/span>\u00d6nemli bir altyap\u0131 projesi, 2025 y\u0131l\u0131na kadar 350 noktaya g\u00fcnl\u00fck 3.500 u\u00e7u\u015fla hizmet vererek ve 225.000 ki\u015fiye istihdam yaratarak \u00f6nemli bir k\u00fcresel merkez haline gelmeyi hedefleyen \u0130stanbul Havaliman\u0131’n\u0131n geni\u015fletilmesidir. Bu projenin T\u00fcrkiye’nin GSYH’sine \u00f6nemli \u00f6l\u00e7\u00fcde katk\u0131da bulunmas\u0131 beklenmektedir. <\/span> <\/span><\/p>\n

2019 i\u00e7in G\u00f6r\u00fcn\u00fcm<\/span><\/b>
\n<\/span>Turizmdeki olumlu e\u011filimin devam etmesi ve 50 milyon turistin a\u015f\u0131lmas\u0131 beklenmektedir. Sekt\u00f6r, Alman ve \u00c7inli ziyaret\u00e7ilerde hedeflenen art\u0131\u015flar\u0131n yan\u0131 s\u0131ra Hint d\u00fc\u011f\u00fcn turizmi gibi ni\u015f pazarlara yap\u0131lan vurguyla daha da b\u00fcy\u00fcmeye haz\u0131rlan\u0131yor. <\/span> <\/span><\/p>\n

<\/span><\/p>\n <\/div>\n

\n
\n

Raporu indirin<\/h3>\n

\n Ayr\u0131nt\u0131l\u0131 tablolar, grafikler ve daha fazla analiz i\u00e7in raporun tamam\u0131n\u0131 indirin Burada<\/a> <\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n

Yazar<\/h3>\n
\n \n
\n
\n \n <\/div>\n <\/div>\n
\n

\n Metin Erdo\u011fdu<\/b>\n
Managing Director <\/p>\n <\/div>\n <\/a>\n

\n
\n
\n \n \n <\/svg>\n <\/div>\n

\n merdogdu@horwathhtl.com<\/a>\n <\/p>\n <\/div>\n

\n
\n \n \n <\/svg>\n <\/div>\n

\n +90 212 253 9488<\/a>\n <\/p>\n <\/div>\n

\n
\n \n \n <\/svg>\n <\/div>\n

\n +90 532 271 0875<\/a>\n <\/p>\n <\/div>\n

\n
\n \n \n <\/svg>\n <\/div>\n

\n \n Istanbul <\/a>\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n

Ofis<\/h3>\n \n T\u00fcrkiye <\/a>\n
\n <\/div>\n
\n
\n

Raporu \u0130ndirin<\/h3>\n \n
<\/div>\n
\n \n \n \n <\/svg>\n <\/div>\n \"Pazar\n <\/a>\n
\n
\n Otelcilik <\/div>\n
\n Market Reports <\/div>\n
\n Report <\/div>\n <\/div>\n <\/div>\n
\n
\n

Payla\u015f<\/h3>\n
\n \n
\n \n \n <\/svg>\n <\/div>\n <\/a>\n \n
\n \n \n <\/svg>\n <\/div>\n <\/a>\n \n
\n \n \n <\/svg>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n","protected":false},"featured_media":6533,"template":"","meta":{"_acf_changed":false},"publication-category":[],"class_list":["post-21623","publication","type-publication","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/horwathhtl.com\/tr\/wp-json\/wp\/v2\/publication\/21623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horwathhtl.com\/tr\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/horwathhtl.com\/tr\/wp-json\/wp\/v2\/types\/publication"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horwathhtl.com\/tr\/wp-json\/wp\/v2\/media\/6533"}],"wp:attachment":[{"href":"https:\/\/horwathhtl.com\/tr\/wp-json\/wp\/v2\/media?parent=21623"}],"wp:term":[{"taxonomy":"publication-category","embeddable":true,"href":"https:\/\/horwathhtl.com\/tr\/wp-json\/wp\/v2\/publication-category?post=21623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}