{"id":28202,"date":"2024-09-25T16:19:00","date_gmt":"2024-09-25T16:19:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&p=28202"},"modified":"2025-01-13T15:15:18","modified_gmt":"2025-01-13T15:15:18","slug":"holiday-inn-express-ljubljana-icin-fizibilite-ve-markalasma","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/tr\/project\/holiday-inn-express-ljubljana-icin-fizibilite-ve-markalasma\/","title":{"rendered":"Holiday Inn Express Ljubljana i\u00e7in Fizibilite ve Markala\u015fma"},"content":{"rendered":"
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A\u011f\u0131rlama Deneyimi<\/h3>\n

Holiday Inn Express Ljubljana i\u00e7in Fizibilite ve Markala\u015fma<\/h1>\n
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Horwath HTL, Ljubljana'da \u00f6nerilen Holiday Inn Express i\u00e7in fizibilite ve marka dan\u0131\u015fmanl\u0131\u011f\u0131 sa\u011flamak ve projenin finansal uygulanabilirlik ve pazar ba\u015far\u0131s\u0131 elde etmesini sa\u011flamak i\u00e7in g\u00f6revlendirildi. Bu proje, geli\u015ftirmenin potansiyelini do\u011frulamak i\u00e7in derinlemesine bir pazar analizi ve \u015fehrin b\u00fcy\u00fcyen konaklama sekt\u00f6r\u00fcne uygun stratejik markala\u015fma \u00f6nerileri gerektiriyordu.<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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Proje Kapsam\u0131<\/h3>\n

Horwath HTL, Ljubljana’da \u00f6nerilen Holiday Inn Express i\u00e7in fizibilite ve marka dan\u0131\u015fmanl\u0131\u011f\u0131 sa\u011flamak ve projenin finansal uygulanabilirlik ve pazar ba\u015far\u0131s\u0131 elde etmesini sa\u011flamak i\u00e7in g\u00f6revlendirildi. Bu proje, geli\u015ftirmenin potansiyelini do\u011frulamak i\u00e7in derinlemesine bir pazar analizi ve \u015fehrin b\u00fcy\u00fcyen konaklama sekt\u00f6r\u00fcne uygun stratejik markala\u015fma \u00f6nerileri gerektiriyordu.<\/p>\n

Ljubljana’n\u0131n turizm e\u011filimlerini, talep unsurlar\u0131n\u0131 ve rekabet ortam\u0131n\u0131 inceleyen ayr\u0131nt\u0131l\u0131 bir pazar ara\u015ft\u0131rmas\u0131yla i\u015fe ba\u015flad\u0131k. Temel bulgular aras\u0131nda artan uluslararas\u0131 gezgin ak\u0131n\u0131 ve b\u00f6lgedeki orta \u00f6l\u00e7ekli markal\u0131 otel arz\u0131n\u0131n yetersizli\u011fi yer almaktad\u0131r. Bu i\u00e7g\u00f6r\u00fclere dayanarak, uygun fiyat ve verimlili\u011fe odaklanan tan\u0131nm\u0131\u015f ve g\u00fcvenilir bir marka olan Holiday Inn Express konseptinin bu bo\u015flu\u011fu doldurmak i\u00e7in \u00e7ok uygun oldu\u011fu sonucuna vard\u0131k.<\/p>\n

Finansal fizibilite \u00e7al\u0131\u015fmas\u0131, projenin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak i\u00e7in geli\u015ftirme maliyetlerini, \u00f6ng\u00f6r\u00fclen gelirleri ve yat\u0131r\u0131m getirisini analiz etti. M\u00fc\u015fteriye muhafazakar ve iyimser piyasa senaryolar\u0131na dayanan ger\u00e7ek\u00e7i bir proforma sunarak yat\u0131r\u0131m kararlar\u0131n\u0131n iyi bilgilendirilmi\u015f ve piyasa ger\u00e7ekleriyle uyumlu olmas\u0131n\u0131 sa\u011flad\u0131k.<\/p>\n

Markala\u015fma cephesinde, oteli hem i\u015f hem de tatil ama\u00e7l\u0131 seyahat edenler i\u00e7in tercih edilen bir se\u00e7enek olarak konumland\u0131rmaya y\u00f6nelik stratejiler belirledik. Modern olanaklar, merkezi konum ve markan\u0131n k\u00fcresel sadakat program\u0131 da dahil olmak \u00fczere de\u011fer odakl\u0131 tekliflerini vurgulad\u0131k. Ekibimiz ayr\u0131ca g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve rezervasyonlar\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in InterContinental Hotels Group’un (IHG) da\u011f\u0131t\u0131m ve pazarlama sistemlerinden yararlan\u0131lmas\u0131n\u0131 \u00f6nerdi.<\/p>\n

Dan\u0131\u015fmanl\u0131\u011f\u0131m\u0131z\u0131n sonucu, Ljubljana’n\u0131n b\u00fcy\u00fcyen turizm pazar\u0131na g\u00fcvenle girebilecek, finansal a\u00e7\u0131dan sa\u011flam ve stratejik olarak markala\u015fm\u0131\u015f bir otel i\u00e7in net ve uygulanabilir bir pland\u0131.<\/p>\n

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\n Otelcilik <\/div>\n
\n Strateji ve Planlama <\/div>\n
\n Varl\u0131klar <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Proje Konumu<\/h3>\n

Ljubljana, Slovenia<\/p> <\/div>\n

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T\u00fcrkiye Ofis<\/h3>\n
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\n Metin Erdogdu <\/p>\n <\/div>\n

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\n turkey@horwathhtl.com<\/a>\n <\/p>\n <\/div>\n

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\n +90 212 253 9488<\/a>\n <\/p>\n <\/div>\n <\/div>\n \n

T\u00fcrkiye ofis<\/a><\/p>\n <\/div>\n

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Payla\u015f<\/h3>\n
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