{"id":28142,"date":"2024-09-25T16:15:09","date_gmt":"2024-09-25T16:15:09","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&p=28142"},"modified":"2025-01-13T15:15:19","modified_gmt":"2025-01-13T15:15:19","slug":"konya-hilton-garden-inn-icin-fizibilite-ve-markalasma","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/tr\/project\/konya-hilton-garden-inn-icin-fizibilite-ve-markalasma\/","title":{"rendered":"Konya Hilton Garden Inn i\u00e7in Fizibilite ve Markala\u015fma"},"content":{"rendered":"
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A\u011f\u0131rlama Deneyimi<\/h3>\n

Konya Hilton Garden Inn i\u00e7in Fizibilite ve Markala\u015fma<\/h1>\n
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Horwath HTL, \u00f6nemli bir k\u00fclt\u00fcrel ve ekonomik \u00f6neme sahip olan Konya'da \u00f6nerilen Hilton Garden Inn i\u00e7in fizibilite ve marka dan\u0131\u015fmanl\u0131\u011f\u0131 sa\u011flamak \u00fczere g\u00f6revlendirilmi\u015ftir. Amac\u0131m\u0131z projenin finansal ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flamak ve Hilton'un b\u00f6lgedeki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmekti.<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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Proje Kapsam\u0131<\/h3>\n

Horwath HTL, \u00f6nemli bir k\u00fclt\u00fcrel ve ekonomik \u00f6neme sahip olan Konya’da \u00f6nerilen Hilton Garden Inn i\u00e7in fizibilite ve marka dan\u0131\u015fmanl\u0131\u011f\u0131 sa\u011flamak \u00fczere g\u00f6revlendirilmi\u015ftir. Amac\u0131m\u0131z projenin finansal ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flamak ve Hilton’un b\u00f6lgedeki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmekti.<\/p>\n

\u00c7al\u0131\u015fmalar, Konya’n\u0131n \u00f6nde gelen bir hac merkezi ve geli\u015fmekte olan bir i\u015f merkezi olma durumu da dahil olmak \u00fczere talep fakt\u00f6rlerini de\u011ferlendirmek i\u00e7in derinlemesine bir pazar analizi ile ba\u015flad\u0131. Hilton Garden Inn markas\u0131n\u0131n temel \u00f6zellikleri olan uygun fiyat, modernlik ve rahatl\u0131\u011f\u0131 bir arada sunan uluslararas\u0131 markal\u0131 orta \u00f6l\u00e7ekli bir otel i\u00e7in pazarda bir bo\u015fluk oldu\u011funu tespit ettik.<\/p>\n

Geli\u015ftirme maliyetleri, beklenen oda fiyatlar\u0131, doluluk seviyeleri ve pazar b\u00fcy\u00fcme tahminleri gibi temel \u00f6l\u00e7\u00fctleri g\u00f6z \u00f6n\u00fcnde bulundurarak projenin finansal uygulanabilirli\u011fini de\u011ferlendirmek i\u00e7in kapsaml\u0131 bir fizibilite \u00e7al\u0131\u015fmas\u0131 geli\u015ftirdik. Analizimiz, projenin riskleri azalt\u0131rken g\u00fc\u00e7l\u00fc yat\u0131r\u0131m getirisi elde etmek i\u00e7in iyi bir konumda olmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n

Markala\u015fma \u00f6nerileri, Hilton’un k\u00fcresel itibar\u0131ndan ve sadakat programlar\u0131ndan yararlanarak hem yurti\u00e7i hem de yurtd\u0131\u015f\u0131 seyahat edenleri cezbetmeyi vurgulad\u0131. Konya’n\u0131n artan kurumsal talebinden yararlanmak i\u00e7in MICE (Toplant\u0131lar, Te\u015fvikler, Konferanslar ve Sergiler) hizmetlerine g\u00fc\u00e7l\u00fc bir \u015fekilde odaklanmak da dahil olmak \u00fczere b\u00f6lgeye \u00f6zel operasyonel stratejiler \u00f6nerdik.<\/p>\n

Ortaya \u00e7\u0131kan plan, Hilton Garden Inn Konya i\u00e7in net bir finansal ve operasyonel plan sa\u011flayarak, oteli i\u015f ve tatil ama\u00e7l\u0131 seyahat edenler i\u00e7in tercih edilen bir se\u00e7enek haline getirirken, m\u00fc\u015fteri i\u00e7in de s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme sa\u011flad\u0131.<\/p>\n <\/div>\n

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\n Otelcilik <\/div>\n
\n Strateji ve Planlama <\/div>\n
\n Varl\u0131klar <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Proje Konumu<\/h3>\n

Konya, Turkei<\/p> <\/div>\n

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T\u00fcrkiye Ofis<\/h3>\n
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\n Metin Erdogdu <\/p>\n <\/div>\n

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\n turkey@horwathhtl.com<\/a>\n <\/p>\n <\/div>\n

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\n +90 212 253 9488<\/a>\n <\/p>\n <\/div>\n <\/div>\n \n

T\u00fcrkiye ofis<\/a><\/p>\n <\/div>\n

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Payla\u015f<\/h3>\n
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