Feasibility, operator search & management contract negotiation for Conrad KL

Project Scope

Horwath HTL was engaged to provide comprehensive consultancy services for the soon-to-be-opened Conrad Kuala Lumpur. This multifaceted assignment encompassed a Market and Financial Feasibility Study, a luxury hotel operator search, and the negotiation of a management contract, ensuring the project’s successful positioning in a competitive hospitality market.

The Market and Financial Feasibility Study involved a detailed analysis of Kuala Lumpur’s luxury hotel sector, evaluating demand trends, key market drivers, and competitive dynamics. This included an assessment of the city’s tourism landscape, business travel patterns, and high-end consumer preferences. Our financial modelling estimated the property’s revenue potential, operating costs, and return on investment, providing the client with a clear understanding of the project’s viability.

For the operator search, Horwath HTL leveraged its extensive network within the global luxury hospitality sector to identify operators whose brand values and service standards aligned with the vision for the Conrad KL. We conducted a rigorous evaluation of potential operators, focusing on brand reputation, operational expertise, and market presence to ensure the optimal fit for this high-profile development.

The management contract negotiation was a critical component of the assignment. Our team worked closely with both the client and the selected operator to secure a contract that balanced financial returns, operational efficiency, and brand representation. Key aspects such as fee structures, performance metrics, and marketing commitments were negotiated to align with the client’s long-term goals and the property’s strategic positioning.

The engagement ensured the Conrad KL was well-positioned for success, combining world-class luxury standards with a strong commercial foundation. Horwath HTL’s expertise played a pivotal role in laying the groundwork for this iconic property to become a flagship destination in Kuala Lumpur’s hospitality landscape.

Proje Konumu

Kuala Lumpur, Malaysia