The conceptual design of a hotel in Torres Sigma focused on creating a distinctive hospitality offering that integrated seamlessly with the surrounding urban environment while ensuring commercial viability and operational efficiency. Our consultants were engaged to develop a clear vision for the property, defining its positioning, guest experience, and spatial layout to maximise market appeal.

The process began with an in-depth analysis of the site and its development potential. We assessed the building’s architectural characteristics, zoning regulations, and structural adaptability to determine the most effective approach for hotel integration. This evaluation helped define the optimal configuration of guest rooms, public spaces, and operational areas while maintaining a balance between aesthetics and functionality.

A thorough market study was conducted to identify demand drivers, guest preferences, and competitive positioning. This analysis helped determine the most suitable concept for the hotel, whether a boutique, lifestyle, or business-oriented property. The study also informed key decisions on room mix, service offerings, and ancillary revenue streams such as dining, wellness, and event spaces.

Spatial planning was a core component of the design process, ensuring a seamless guest experience and operational efficiency. We developed layouts for the hotel’s key areas, including guest accommodations, food and beverage outlets, meeting facilities, and recreational spaces. Special attention was given to maximising the use of shared spaces, integrating design elements that enhanced guest engagement and brand identity.

Financial modelling supported the feasibility of the concept, with projections for capital investment, operational costs, and revenue generation. Sensitivity analyses were conducted to evaluate different market scenarios, ensuring a resilient and adaptable financial strategy.

The final conceptual design provided a comprehensive vision for the hotel in Torres Sigma, offering a strategic framework for development. Our work enabled the client to move forward with a clear understanding of the project’s market positioning, financial outlook, and operational requirements, ensuring a successful and competitive hospitality offering.

Project Location

São Paulo, Brazil