{"id":21360,"date":"2021-09-16T09:15:00","date_gmt":"2021-09-16T09:15:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=21360"},"modified":"2025-01-01T20:26:48","modified_gmt":"2025-01-01T20:26:48","slug":"raporti-i-hoteleve-zinxhireve-te-shqiperise-2021","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/sq\/publication\/raporti-i-hoteleve-zinxhireve-te-shqiperise-2021\/","title":{"rendered":"Raporti i Hoteleve &amp; Zinxhir\u00ebve t\u00eb Shqip\u00ebris\u00eb 2021"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2021\/09\/albania-aerial-scaled-e1729012624740.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2021\/09\/albania-aerial-scaled-e1729012624740.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Raporti i hoteleve dhe zinxhir\u00ebve<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Raporti i Hoteleve &amp; Zinxhir\u00ebve t\u00eb Shqip\u00ebris\u00eb 2021<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Albania Hotels &amp; Chains Report 2021 ofron nj\u00eb pasqyr\u00eb t\u00eb detajuar t\u00eb tregut n\u00eb zhvillim t\u00eb mikpritjes n\u00eb Shqip\u00ebri, duke theksuar pranin\u00eb n\u00eb rritje t\u00eb hoteleve t\u00eb mark\u00ebs dhe zgjerimin e p\u00ebrgjithsh\u00ebm t\u00eb industris\u00eb s\u00eb hoteleris\u00eb n\u00eb vend. Raporti shqyrton prirjet, sfidat dhe mund\u00ebsit\u00eb q\u00eb kan\u00eb form\u00ebsuar industrin\u00eb, ve\u00e7an\u00ebrisht n\u00eb drit\u00ebn e ngjarjeve t\u00eb fundit globale.  <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <p><b><span data-contrast=\"auto\">V\u00ebshtrim i p\u00ebrgjithsh\u00ebm i tregut<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Shqip\u00ebria ka d\u00ebshmuar nj\u00eb rritje t\u00eb jasht\u00ebzakonshme n\u00eb sektorin e saj t\u00eb turizmit gjat\u00eb pes\u00eb viteve t\u00eb fundit, me mb\u00ebrritjet e huaja q\u00eb u rrit\u00ebn me nj\u00eb rritje vjetore t\u00eb p\u00ebrb\u00ebr\u00eb (CAGR) prej 12% midis 2015 dhe 2019. Kjo rritje e turizmit \u00ebsht\u00eb shoq\u00ebruar me nj\u00eb rritje t\u00eb ndjeshme t\u00eb net\u00ebve t\u00eb hoteleve, me nj\u00eb rritje prej 10% vet\u00ebm n\u00eb vitin 2019. Industria e hoteleris\u00eb e vendit po shfaqet si nj\u00eb hotspot i ri n\u00eb Mesdhe, duke t\u00ebrhequr si investitor\u00ebt vendas ashtu edhe nd\u00ebrkomb\u00ebtar\u00eb.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rritja e hoteleve t\u00eb mark\u00ebs<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Nga viti 2018 deri n\u00eb vitin 2021, numri i hoteleve zinxhir n\u00eb Shqip\u00ebri gati u dyfishua, nga 12 n\u00eb 23 prona, nd\u00ebrsa numri i dhomave u rrit nga 736 n\u00eb 1,277. Shkalla e penetrimit t\u00eb hoteleve zinxhir u rrit nga 1.2% n\u00eb 2%, me zinxhir\u00ebt nd\u00ebrkomb\u00ebtar\u00eb q\u00eb sh\u00ebnojn\u00eb pes\u00eb prona, duke p\u00ebrfshir\u00eb hyrjet e shquara si Maritim Hotels dhe Hilton Garden Inn. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Zinxhir\u00ebt vendas dhe nd\u00ebrkomb\u00ebtar\u00eb<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li>Zinxhir\u00ebt vendas: Via Hotels, nj\u00eb mark\u00eb vendase, ka qen\u00eb nj\u00eb lojtar i r\u00ebnd\u00ebsish\u00ebm, duke zgjeruar portofolin e saj p\u00ebr t\u00eb p\u00ebrfshir\u00eb m\u00eb shum\u00eb se 10 hotele, duke kontribuar n\u00eb rritjen e p\u00ebrgjithshme t\u00eb zinxhir\u00ebve t\u00eb hoteleve vendase.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Zinxhir\u00ebt nd\u00ebrkomb\u00ebtar\u00eb<span data-contrast=\"auto\">: Markat nd\u00ebrkomb\u00ebtare si Maritim Hotels dhe Hilton kan\u00eb krijuar gjithashtu nj\u00eb prani, ve\u00e7an\u00ebrisht n\u00eb qytetet kryesore dhe destinacionet e vendpushimit p\u00ebrgjat\u00eb vij\u00ebs bregdetare.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Destinacionet kryesore dhe zhvillimi<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Tiran\u00eb: Kryeqyteti kryeson n\u00eb zhvillimin zinxhir t\u00eb hoteleve, pasi ka dyfishuar furnizimin e tij gjat\u00eb dy viteve t\u00eb fundit, duke u mburrur tani me 600 dhoma hoteliere zinxhir.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Zonat bregdetare<span data-contrast=\"auto\">: Vija bregdetare e Shqip\u00ebris\u00eb, q\u00eb shtrihet mbi 350 km, \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb pik\u00eb qendrore p\u00ebr zhvillimin e hoteleve, me nj\u00eb num\u00ebr t\u00eb konsideruesh\u00ebm hotelesh zinxhir dhe projekte t\u00eb vazhdueshme n\u00eb destinacionet popullore si Durr\u00ebsi dhe Saranda.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Modelet e biznesit dhe strukturat e pron\u00ebsis\u00eb<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Raporti p\u00ebrshkruan modelet mbizot\u00ebruese t\u00eb biznesit n\u00eb industrin\u00eb e hoteleris\u00eb n\u00eb Shqip\u00ebri, duke zbuluar nj\u00eb p\u00ebrzierje t\u00eb franchising, leasing, dhe pron\u00ebsis\u00eb:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Franchising: Llogaritet p\u00ebr 37% t\u00eb dhomave, me nj\u00eb prani t\u00eb konsiderueshme n\u00eb segmentet e mesme dhe t\u00eb larta.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Leasing: P\u00ebrfaq\u00ebson 43% t\u00eb dhomave, duke treguar nj\u00eb preferenc\u00eb p\u00ebr k\u00ebt\u00eb model midis investitor\u00ebve.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">N\u00eb pron\u00ebsi<span data-contrast=\"auto\">: P\u00ebrb\u00ebn 10% t\u00eb dhomave, shpesh t\u00eb par\u00eb n\u00eb prona m\u00eb t\u00eb vogla luksoze.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Tubacioni dhe zhvillimi i ardhsh\u00ebm<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Tubacioni i hoteleve n\u00eb Shqip\u00ebri \u00ebsht\u00eb i fuqish\u00ebm, me disa projekte n\u00eb zhvillim:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Tiran\u00eb: Dy hotele t\u00eb reja me nj\u00eb total t\u00eb kombinuar prej 270 dhomash.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Durr\u00ebs: Nj\u00eb projekt i madh q\u00eb shton 350 dhoma.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Palas\u00eb dhe Vlor\u00eb<span data-contrast=\"auto\">: Zhvillime t\u00eb reja q\u00eb shtrijn\u00eb m\u00eb tej kapacitetin e mikpritjes s\u00eb vendit.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Industria e hoteleris\u00eb n\u00eb Shqip\u00ebri \u00ebsht\u00eb n\u00eb nj\u00eb faz\u00eb dinamike rritjeje, me lojtar\u00eb vendas dhe nd\u00ebrkomb\u00ebtar\u00eb t\u00eb etur p\u00ebr t\u00eb p\u00ebrfituar nga tregu n\u00eb lul\u00ebzim i turizmit t\u00eb vendit. Nd\u00ebrsa Shqip\u00ebria vazhdon t\u00eb vendoset si nj\u00eb destinacion konkurrues mesdhetar, zhvillimi i vazhduesh\u00ebm i hoteleve t\u00eb mark\u00ebs dhe investimeve strategjike do t\u00eb jet\u00eb ky\u00e7 p\u00ebr t\u00eb ruajtur vrullin. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Shkarko raportin<\/h3>\n                  <p>\n                    P\u00ebr grafik\u00ebt e detajuar, grafik\u00ebt dhe analizat e m\u00ebtejshme, shkarko raportin e plot\u00eb <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/ALBANIA_HOTELS-CHAINS-2021.pdf\" target=\"_blank\">K\u00ebtu<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autori<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/italy\/consultant\/zoran-bacic\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Zoran-Bacic-1.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Zoran Ba\u010di\u0107<\/b>\n                                    <br \/>Managing Director                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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Zinxhir\u00ebve t\u00eb Shqip\u00ebris\u00eb 2021\" style=\"border-width: 1px;\" class=\"border-hhtl-neutral-100\" \/>\n                      <\/a>\n                                          <div style=\"--hhtl-margin-top: 1.25;\" class=\"flex flex-wrap hhtl-margin\">\n                                                        <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Mikpritja                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Hotels &amp; Chains Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; 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