László Bene

László started his hospitality career at the Tourism & Catering faculty of Corvinus University of Budapest in 2011, however after the first year of his studies, decided to pursue an international career and as a result graduated with a Bachelor in Hospitality Business Management from the Amsterdam campus of Hotelschool The Hague in 2017.

László joined Horwath HTL Hungary in 2018 and since his arrival has taken part in various development projects and financial feasibility studies not only in Hungary but in the CEE and CIS regions.

Following his lifelong dream and passion for sports, in December 2022 Laszlo became the Sales & Sponsorship Manager of Sportfive Hungary at the Groupama Arena in Budapest. Here he oversaw the sales and marketing activation of the entire marketing right’s portfolio of Ferencváros Football Club’s football division. In terms of revenue, he became the highest achieving Sales Manager of the company by 2024.

László decided to re-join Horwath HTL in September 2024, becoming Director of the newly established Sports Advisory & Hospitality Partnership business line. Since then, he is focusing on sports strategy advisory, sales & marketing enhancement, sponsorship, and transactions not only in Hungary but in the wider CEE region as well.