Start-Up Hybrid Glamping Brand

Scope of Work
Horwath HTL was approached to provide a detailed growth strategy for a start-up hybrid glamping and RV park brand.  This engagement included a deep review of the key brand pillars, potential target markets and an achievable and effective growth approach

Description of Project
The owner/developer is keen to create a new style of hotel brand that focuses on the concept of indoor/outdoor facilities and the “Great American Road Trip”.  The beta site for the brand is located in Utah near several national parks.   The success of this property and the strong guest response has provided the impetus for this objective.    We provided a strategic growth plan including the minimum requirements for a potential site, number of guestrooms and array of facilities.  In addition, as part of the engagement we introduced the client to multiple potential developers of approved sites and sites for potential acquisition.

Project Status
The client is currently looking to raise a fund for its national expansion plans.  In addition, they are adding rooms to the initial property and doing initial planning on their second property.

Mountainside Luxury Glamping Resort

Scope of Work
Horwath HTL was engaged to provide a detailed location and site analysis for this exciting project.  The location is in the northern region of the Berkshires a popular east coast leisure destination.  The site is located on the side of a mountain and had recently received approval to build a 46-unit glamping resort for six months of the year.

Description of Project
The project will include 46 two-key glamping units and a significant spa facility.  The site includes a large pond and existing lodge, pole barn and heritage farmhouse with related utility buildings. This was a difficult project to assess as even though many outdoor activities are available in the region, there is no comparable resorts in this area of New England.   We concluded, however, that subject to certain conditions, including the approval of year round operations, the hotel be managed by a known spa or wellness brand, which will provide much needed technical services for the developer.

Project Status
The client is submitting for year-round use and looking to engage Horwath HTL to conduct an operator selection process.

Ozarks Lakefront Glamping Resort

Scope of Work
Horwath HTL was approached to provide independent expert advice and ascertain the feasibility through a detailed market and financial evaluation of a proposed 40-key lakefront glamping development on The Lake of the Ozarks.

Description of Project
The project is proposed to be developed on an 18-acre site with 2000 feet of lake frontage.   Horwath HTL was engaged to guide the developer on the site layout, accommodation type, facilities and amenities.   The findings and recommendations therein were provided to the project architect as the basis for the masterplanning of the site. In addition, we performed a market feasibility study for the project.  The results of this work were included in the developer’s investment opportunity memorandum. 
This was a benchmark project as there are no glamping developments in the greater Lake of the Ozarks area.  Furthermore, there is only limited comparable properties serving both the Kansas City and the St. Louis markets.

Project Status
The client is obtaining finance and looking to Horwath HTL to conduct an operator selection process when financing is closed.

Luxury Resort

Scope of Work
Horwath HTL was approached to provide expert advice to review of the potential buyer group and assumed land value range of a recently destroyed luxury resort.

Description of Project
This luxury resort was originally zoned for and used as a mobile home and RV park.  It had been successfully converted to become a luxury resort in the heart of California wine country.  The developer was able to get around the zoning restrictions by creating guestrooms out of park model RVs put on steel pilings.  Tragically, the entire resort was lost in a fire.  We were engaged to assess the site, identify the potential adaptive re-use or redevelopment and how potential buyers would value the land and its existing entitlements.

Project Status
The property remains unsold and undeveloped.