Masterplanning
The study was submitted to the Venezuelan government.
Horwath HTL studied a new hospitality destination, an uninhabited island of Venezuela, in terms of location, tourist market and product segmentation aiming at the identification of the ideal hotel portfolio and additional touristic facilities.
Category: Market Analysis, Financial Feasibility Study, Assistance in Concept Design and Assistance in Negotiations
Project description: Our Client took an option to acquire a large incomplete construction site near the beach in Fortaleza. He needed to show Hard Rock the existence of potential demand as to support a resort of 220 hotel suites and 175 attached residences. He also needed to convince Hard Rock to accept the ownership structure he has designed with his investment Fund (residential fractional with them keeping a share and the general control).
Horwath HTL solution: We conducted market research that showed the consistent demand of the Fortaleza area which served for Hard Rock understanding the potential of the location. We developed a model describing the financials of the project divided in (1) The sales of fractional units, (2) The operation as resort. We helped our Client to negotiate a business model with Hard Rock providing information, models, scenarios and different calculations.
Project status: Our Client signed the agreement with Hard Rock and his Fund approved the structure of the operation. He bought the asset which is currently under construction and expecting to open in Summer 2019.
Overview: Our Client is one of the main hotel chains in the world and is negotiating the acquisition of a portfolio of management contracts of currently operating hotels and some others in pipeline. Our Client wanted a professional valuation of the portfolio, some keys to improve his power of negotiation and the design of a new corporate structure to manage them.
Solution: We conducted market research in each of the 21 cities, where the hotels were operating or under construction, forecast the P&L for every hotel, defined the strategic commercial approach and designed a corporate structure to manage them. The P&Ls together with a risk evaluation of every hotel were shared with Crowe Rio de Janeiro, Corporate Finance Division, who made the official valuation following Brazilian rules and laws. We provided the main information, in 4 weeks, to support our Clients negotiations.