US Lodging Market Update: February 2021
By Hua Rong on March 29, 2021
In the February 2021 edition of the Lodging Market Overview by Horwath HTL Atlanta, the vaccine rollout continues in the US, and most states saw a considerable improvement to RevPAR during February. Most notably, the Super Bowl LV host city, Tampa, FL, was the top-performing market for February despite restrictions on the number of attendees.
Late February saw the pick up of Spring Breakers, which lifted the Miami, FL submarket into the top 5 markets for the period. Overall, Florida had the strongest RevPAR of the entire US, which was $83.12 for the month, although it was still a 44.8% decline over 2020.
In March, total Traveler Throughput (TTT) showed a trend of continued growth as we passed over the 2020 “cliff” as a result of travel restrictions. All-in-all, we continue to see improvements to US Hotels, and March’s performance is likely to continue as leisure markets welcome the bulk of Spring Breakers.