Market Report: London
By Erlend Heiberg on August 1, 2012
Issue 7 in the Horwath HTL special market report series looks at the London hotel market, specifically the sub markets that are becoming more and more significant.
London’s hotel market has evolved considerably over recent years with the sector expanding into new areas such as the City/Shoreditch, the Docklands, Greenwich, South Bank and other areas of south London which were previously not on the radar screen of many developers/hoteliers/hotel investors. Is London therefore challenging Conrad Hilton’s famous quote: “You need three things for a successful business – location, location, location”? This article seeks to examine the major new hotel areas in London relative to the traditional prime areas, what makes the market-leading segments outperform others and whether the new areas really are defying this well-known adage.