Special Market Report, Issue 29: Helsinki, Finland
By Erlend Heiberg on January 7, 2015
Horwath HTL’s UK office have written a comprehensive report on the Helsinki hotel market, covering travel & tourism patterns as well as hotel development news and hotel performance analytics in the capital.
The capital of Finland, Helsinki, is one of the Nordic capitals and is slowly raising its profile as a major conference destination as well as a leisure tourism destination. The Helsinki hotel industry is small compared to other Nordic capitals, but it has been growing steadily in the past few years and enjoys a positive outlook for the future. Hotel demand is very stable and split evenly between domestic and international demand as well as business and leisure demand.
Helsinki enjoys continued investor interest in hotel real estate, primarily driven by Finnish private equity investors and owner/operators, and has a number of hotels in the pipeline for 2015.
‘Helsinki and Finland generally are lagging behind in total tourism demand, but industry experts are confident that demand for Finland will continue to rise steadily in the coming years. Helsinki’s architecture and strategic seaside location and facilities will serve to support and generate the growth in the tourism demand. The number of overnight stays in Helsinki is expected to rise, especially with the growth of Asian source markets.’