Spain Hotels & Chains Report 2024

The Spain Hotels & Chains Report 2024 from Horwath HTL outlines a positive outlook for Spain’s hospitality sector, driven by high tourism growth, innovation, and increased investments.

In 2023, Spain’s tourism contributed 12.8% to GDP, with investment in hotels reaching €4.248 billion, positioning Spain as Europe’s leader in hotel investments. The report highlights several key trends:

1. Expansion of Brands and Investment: New luxury brands are entering Spain, with major cities and popular islands as key destinations. Budget and midscale brands also grow in secondary cities.
2. Rural Tourism and Hybrid Hospitality: Demand for rural, authentic travel experiences has risen, while hybrid hospitality models, blending living, working, and social spaces, gain popularity.
3. Sustainability Focus: Both independent and branded hotels are increasingly committed to sustainable practices and community integration.
4. Investment Leaders: Spain is now the second-largest hotel investment market globally, with strong international interest from sovereign wealth funds and institutional investors.

Overall, Spain’s hotel industry is adapting to meet evolving travel trends and capitalize on rising demand, with a strategic shift towards personalized, sustainable experiences.

You can read the report in Spanish here