Recovery Roadmap: From the Destination Management & Marketing Perspective

By Siniša Topalović on July 13, 2020

COVID 19 Recovery Roadmap for DMO FINAL

Tourism has been one of the most significant hit industries by the emergence of global COVID-19 pandemic. With most aeroplanes still grounded, hotels slowly recovering, investments on standby and travelling in general limited, destination marketers and managers are nowadays experiencing some of the most challenging times in their careers.

Now, more than ever, DMOs should take responsibility of managing and marketing destinations and demonstrate determined, visionary, smart and dedicated leadership in order to ensure accelerated recovery. Our latest report, Recovery Roadmap: Destination Management & Marketing Perspective, by Horwath HTL Croatia, discusses practical aspects of tourism management and marketing in preparing and adjusting destinations to the ‘new normal’.


  • COVID-19 Timeline

  • COVID-19 impact on the global economy

  • Tourism industry impact overview

  • Destination Management: Do’s and Dont’s



About the author

Siniša Topalović