Leveraging Wellness to sustain & advance Hospitality in the Covid-era
By Ingo Schweder on May 1, 2021
As the hospitality world continues to be impacted by the ongoing effects of the Covid pandemic, never has it been more important for brands and operators to distinguish themselves in what will undoubtedly be a smaller tourism ecosystem for the foreseeable future.
One area that is expected to see a surge in popularity within the current climate and beyond is that of wellness hospitality, which as a key element of the $4.5 trillion global wellness economy, offers a realistic and much sought after alternative to traditional hospitality options.
This latest industry report by Ingo Schweder, Managing Director, Horwath HTL Health & Wellness, explores ways in which it is possible to leverage wellness to sustain and advance hospitality in the Covid era.