{"id":21133,"date":"2024-12-10T13:47:08","date_gmt":"2024-12-10T13:47:08","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=21133"},"modified":"2025-01-23T06:03:13","modified_gmt":"2025-01-23T06:03:13","slug":"consultoria-sobre-o-conceito-estrategico-do-parque-utopia","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/pt-pt\/project\/consultoria-sobre-o-conceito-estrategico-do-parque-utopia\/","title":{"rendered":"Desenvolvimento do Utopia Parque: Consultoria Estrat\u00e9gica pela Horwath HTL Portugal"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-amber hhtl-hero-reverse-gradient\">\n        <div class=\"hhtl-hero-background\">\n          <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/10\/lightshow-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/10\/lightshow-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Experi\u00eancia de lazer<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Desenvolvimento do Utopia Parque: Consultoria Estrat\u00e9gica pela Horwath HTL Portugal<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">A Horwath HTL Portugal foi contratada por uma importante empresa cotada em Portugal para liderar o desenvolvimento do Parque Utopia, um conceito inovador de parque tem\u00e1tico que ocupa 25 hectares de terreno de elevado valor estrat\u00e9gico. O nosso papel incluiu a presta\u00e7\u00e3o de consultoria estrat\u00e9gica integral, orientando o projeto desde a conce\u00e7\u00e3o inicial at\u00e9 \u00e0 sua implementa\u00e7\u00e3o. <\/p><p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">A nossa abordagem incluiu a defini\u00e7\u00e3o de um conceito distintivo, um estudo de viabilidade financeira e de mercado, e a cria\u00e7\u00e3o de parcerias estrat\u00e9gicas, garantindo a sustentabilidade e o sucesso do Parque Utopia. Este projeto exemplifica o nosso compromisso em fornecer solu\u00e7\u00f5es inovadoras e eficazes, alinhadas com as melhores pr\u00e1ticas internacionais, garantindo que o Parque Utopia se destaque como um modelo de refer\u00eancia no setor de parques tem\u00e1ticos.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n        <\/div>\n      <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>\u00c2mbito do projeto<\/h3>\n<p>Um aspeto significativo do nosso envolvimento foi a conce\u00e7\u00e3o de um modelo de desenvolvimento administrativo e urbano ajustado \u00e0s necessidades espec\u00edficas do projeto, assegurando um percurso eficaz atrav\u00e9s dos processos regulamentares. Desenvolvemos um conceito vision\u00e1rio para o parque, que combina de forma harmoniosa natureza, ci\u00eancia, arte e tecnologia, proporcionando uma experi\u00eancia imersiva capaz de atrair um p\u00fablico diversificado. O Parque Utopia transcende o conceito de um parque tem\u00e1tico tradicional, trata-se de um espa\u00e7o regenerativo, concebido para rejuvenescer o ambiente enquanto oferece uma experi\u00eancia transformadora aos seus visitantes.<\/p>\n<p>A nossa experi\u00eancia garantiu que a vis\u00e3o do parque permanecesse alinhada com as tend\u00eancias do mercado e com a sua viabilidade financeira, estabelecendo as bases para o seu sucesso a longo prazo. Ao posicionar estrategicamente o Parque Utopia, como um destino inovador, cri\u00e1mos um projeto que n\u00e3o s\u00f3 entret\u00e9m, mas tamb\u00e9m educa, inspirando uma liga\u00e7\u00e3o profunda entre os visitantes e o mundo natural.<\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Lazer                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Sustentabilidade                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Apoio operacional                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Estrat\u00e9gia e planeamento                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Destinos                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Localiza\u00e7\u00e3o do projeto<\/h3>\n            <p>Porto  , Portugal<\/p>          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Equipa de projeto<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/consultant\/jose-gil-duarte\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Jose-Gil-Duarte2-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Jos\u00e9 Gil Duarte<\/b>\n                                        <br \/>Managing Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:jgilduarte@horwathhtl.com\">jgilduarte@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/consultant\/pedro-ricou\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Pedro-Ricou-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Pedro Ricou<\/b>\n                                        <br \/>Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/consultant\/antonio-fontes\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Antonio-Fontes-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Ant\u00f3nio Fontes<\/b>\n                                        <br \/>Senior Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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