{"id":21122,"date":"2024-10-10T13:24:32","date_gmt":"2024-10-10T13:24:32","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=21122"},"modified":"2025-01-23T08:14:10","modified_gmt":"2025-01-23T08:14:10","slug":"projeto-de-reconversao-historica-de-lisboa","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/pt-pt\/project\/projeto-de-reconversao-historica-de-lisboa\/","title":{"rendered":"Projeto da Reconvers\u00e3o Hist\u00f3ria de Lisboa"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-amber hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n        <div class=\"hhtl-hero-background\">\n          <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/10\/Lisbon_Rua-Augusta-arch.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/10\/Lisbon_Rua-Augusta-arch.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Experi\u00eancia em hotelaria<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Projeto da Reconvers\u00e3o Hist\u00f3ria de Lisboa<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">A Horwath HTL foi contratada pelo cliente para fornecer um conceito abrangente e desenvolver o produto, juntamente com a consultoria estrat\u00e9gica do projeto, para a transforma\u00e7\u00e3o de um edif\u00edcio hist\u00f3rico em Lisboa. <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n        <\/div>\n      <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>\u00c2mbito do projeto<\/h3>\n<p>O nosso mandato envolveu a convers\u00e3o desta estrutura ic\u00f3nica num luxuoso hotel de cinco estrelas, com 169 quartos elegantes, que misturam na perfei\u00e7\u00e3o o design contempor\u00e2neo com elementos patrimoniais.<\/p>\n<p>Concebemos e organiz\u00e1mos uma experi\u00eancia integrada que vai para al\u00e9m da simples hospitalidade, incorporando lojas de conceito cuidadosamente desenhadas no edif\u00edcio principal para enriquecer a experi\u00eancia dos h\u00f3spedes.<\/p>\n<p>Um aspeto fundamental do projeto foi a revitaliza\u00e7\u00e3o de sete edif\u00edcios sat\u00e9lite na baixa pombalina de Lisboa. Estes espa\u00e7os foram meticulosamente remodelados para complementar a experi\u00eancia do hotel principal, oferecendo diversas comodidades, tais como salas de reuni\u00f5es de \u00faltima gera\u00e7\u00e3o, espa\u00e7os de trabalho inovadores, resid\u00eancias de marca, apartamentos com servi\u00e7os e um sofisticado centro de bem-estar. Esta abordagem hol\u00edstica permitiu-nos criar um centro urbano vibrante que combina conforto e conveni\u00eancia, atraindo h\u00f3spedes exigentes que procuram uma fus\u00e3o perfeita entre tradi\u00e7\u00e3o e modernidade.<\/p>\n<p>Ao longo do projeto, fornecemos orienta\u00e7\u00e3o estrat\u00e9gica, assegurando o alinhamento com a vis\u00e3o do cliente, enquanto gerimos as complexidades associadas ao design, \u00e0 constru\u00e7\u00e3o e \u00e0 preserva\u00e7\u00e3o do patrim\u00f3nio. Com um investimento total de 160 milh\u00f5es de euros, o resultado \u00e9 um destino de refer\u00eancia em Lisboa, que redefine a hospitalidade de luxo no cora\u00e7\u00e3o da cidade.<\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Hospitalidade                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Apoio operacional                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Estrat\u00e9gia e planeamento                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Ativos                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Localiza\u00e7\u00e3o do projeto<\/h3>\n            <p>Lisboa, Portugal<\/p>          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Equipa de projeto<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/consultant\/jose-gil-duarte\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Jose-Gil-Duarte2-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Jos\u00e9 Gil Duarte<\/b>\n                                        <br \/>Managing Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:jgilduarte@horwathhtl.com\">jgilduarte@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+351 211 935 000\">+351 211 935 000<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/office\/portugal\/\">\n                                          Lisbon                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                          <\/div>\n                                                    <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/consultant\/pedro-ricou\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Pedro-Ricou-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Pedro Ricou<\/b>\n                                        <br \/>Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+351 211 935 000\">+351 211 935 000<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pt-pt\/portugal\/consultant\/antonio-fontes\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Antonio-Fontes-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Ant\u00f3nio Fontes<\/b>\n                                        <br \/>Senior Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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