Project Scope

We were approached by a client in the hotel and leisure sector seeking a refreshed brand strategy to better reflect their evolving identity and position in a competitive market. The project required a strategic approach to align the brand’s messaging, visual identity, and customer experience with its long-term goals and target audience.

The engagement began with a discovery phase, during which we conducted workshops and interviews with key stakeholders to understand the brand’s history, values, and aspirations. Simultaneously, we carried out a comprehensive market analysis, examining competitor positioning, industry trends, and customer preferences. This dual approach provided a clear picture of where the brand currently stood and opportunities for differentiation.

Building on these insights, we developed a strategy that defined the brand’s core message and tone of voice, ensuring consistency across all touchpoints. To complement this, we worked closely with the client to refine their visual identity, including logos, colour palettes, and typography, creating a modern yet timeless look that resonated with their target market. Additionally, we crafted guidelines for customer engagement, focusing on delivering an exceptional experience that reinforced the brand’s values.

The project concluded with the presentation of a comprehensive brand development strategy, supported by a practical implementation plan. This ensured the client had the tools and confidence to roll out the new brand consistently across all platforms and operations. As a result, the client achieved a stronger market presence and a clearer connection with their audience, positioning them for sustained growth and success.

Localização do projeto

Global