Sen Soon Mun
Director, Kuala Lumpur, Malaysia
Sen Soon Mun serves as Director at Horwath HTL Kuala Lumpur, bringing extensive experience and a proven track record in managing operations and enhancing the firm’s presence in Malaysia and the surrounding region.
Bio
Sen Soon Mun serves as Director at Horwath HTL Kuala Lumpur, bringing extensive experience and a proven track record in managing operations and enhancing the firm’s presence in Malaysia and the surrounding region. With a deep understanding of the hospitality sector, he specialises in delivering market insights and financial feasibility studies to support strategic decision-making for hotel developments and investments.
Soon Mun has played a pivotal role in conducting comprehensive market and financial feasibility assessments, ensuring that clients are equipped with the data and insights needed to make informed decisions. His expertise extends to leading operator searches and negotiating Hotel Management Agreements (HMA), securing optimal partnerships and contractual terms that align with client objectives.
As a distinguished member of the Association of Certified Accountants (ACCA), Soon Mun combines robust financial expertise with an in-depth knowledge of the hospitality industry. His ability to bridge financial acumen with operational strategy makes him a valuable asset for guiding hotel projects from conception to successful execution.
Through his leadership, Soon Mun continues to strengthen Horwath HTL’s position in Malaysia, offering tailored solutions that drive value and support sustainable growth for hospitality projects across the region.
Sen's experience
Bold Steps Forward
We help clients achieve extraordinary outcomes
Residual Land Value Study on Koh Samui
Koh Samui, Thailand
Masterplanning for 3 resorts on private island
Koh Rong, Malaysia
Rebranding, Operator Search & Management Contract Negotiation
Kuala Lumpur, Malaysia
Feasibility, operator search & management contract negotiation for Conrad KL
Kuala Lumpur, Malaysia
Market & Feasibility Study for ultra-luxury Tioman resort
Tioman Island, Malaysia
Pioneer Internationally Branded Island Resort
Perhentian Island (Small), Malaysia
Study of Historic Hotel
Penang, Malaysia
Strategy for Premier Inn roll out
Kuala Lumpur, Malaysia