Réka Reczicza

Senior Consultant, Budapest, Hungary

Réka Réczicza is a Senior Consultant at Horwath HTL Hungary, where she draws on over two years of experience in the field of specialised consulting, with a particular focus on market research, feasibility studies and strategic advisory services for clients operating within the hospitality and tourism sectors.


Bio

Réka Réczicza is a Senior Consultant at Horwath HTL Hungary, specialising in market research, feasibility studies, and strategic advisory services within the hospitality and tourism sectors. With over two years of consulting experience, she delivers tailored, data-driven solutions to support clients' investment decisions and long-term strategic goals.

Réka’s role involves conducting detailed market analyses, developing sophisticated financial models, and providing actionable recommendations that enable clients to navigate complex market dynamics effectively. Her strategic insight and commitment to precision ensure the implementation of well-informed, robust strategies.

Before joining Horwath HTL, Réka spent five years in Dubai, primarily with Hyatt, where she gained valuable international experience. During this time, she managed complex projects, supported executive-level operations, and coordinated large-scale events. Her expertise spans both strategic planning and operational execution, as well as fostering collaboration among key stakeholders, including clients, industry professionals, and regulatory authorities.

Réka’s academic credentials are equally impressive. She holds a Bachelor's degree from Corvinus University, an Executive Master's degree from Cornell University, and a Postgraduate Diploma from Les Roches International School of Hotel Management. Fluent in Hungarian and English, with elementary proficiency in Italian, Réka’s linguistic and cultural adaptability further enhance her ability to work across diverse markets and with international clients.

Réka’s blend of consultancy expertise, international experience, and academic accomplishments positions her as a trusted advisor for clients seeking strategic guidance in the ever-evolving hospitality industry.

Réka has accrued five years of international experience in Dubai, primarily working with Hyatt. During her tenure, she demonstrated her ability to manage complex projects, support executive operations, and coordinate large-scale events. Her diverse expertise encompasses both strategic and operational oversight. She is adept at engaging with key stakeholders, including clients, industry experts, and regulatory bodies, with the aim of facilitating successful project outcomes and fostering long-term client relationships.

Réka holds a Bachelor's degree from Corvinus University, an Executive Master's degree from Cornell University, and a Postgraduate Diploma from Les Roches International School of Hotel Management. She is fluent in Hungarian and English, with elementary proficiency in Italian.

Expert insights

Cutting edge analysis.

Report

Budapest Hotel Market Overview 2024

Explore the evolving landscape of Hungary’s hotel and tourism industry with our 2023 Budapest hotel market analysis, as we bring you a sneak peek into Hungary’s economic rebound and its impact on the hospitality sector. Witness Budapest’s remarkable recovery, underlined by recovering foreign direct investments and a reviving hotel market. Uncover key insights into the city’s rising appeal as a tourism destination, bolstered by significant infrastructure developments and a robust increase in luxury hotel brands. From market trends to future projections, our article provides valuable perspectives for industry stakeholders looking to navigate the Hungarian hotel and tourism sector.

Balázs Fűredi
Balázs Fűredi
Consultant, Hungary
Report

Budapest Hotel Market Overview 2022

In 2022, the Central and Eastern European (CEE) region, including Budapest, experienced significant economic challenges due to geopolitical tensions and lingering impacts of the pandemic. Soaring inflation, a sharp rise in energy prices, and a labour shortage were major issues. Producer/input costs in the EU surged by 37% in May 2022, a record high. The EUR/HUF exchange rate hit an all-time high of 427 HUF/EUR, significantly impacting operational costs. Our outlook is carefully optimistic, as against all odds, we believe Budapest will continue to be a magnet for city breakers and sport enthusiasts in 2023 as well, as the city is preparing to host the 19th edition of the World Athletics Championship.

Attila Radvánszki
Attila Radvánszki
Partner, Hungary
Report

Ukraine Hospitality Sentiment Survey

The global crisis caused by the COVID-19 pandemic has drastically altered the tourism industry worldwide, and Ukraine is no exception. Tourism, a crucial economic sector, has been significantly affected due to severe restrictions on cross-border travel. The Ukrainian hotel and aviation industries are struggling to survive by minimizing costs and capitalizing on domestic demand. The Ukrainian Association of Hotels and Resorts (UHRA), along with international tourism experts from Horwath HTL, conducted a survey to provide an overview of how stakeholders perceive the challenges brought about by the pandemic.

Marius Gomola
Marius Gomola
Managing Partner, Hungary
Report

Market Report: Baku, Azerbaijan

Our latest market report on Baku, Azerbaijan, provides an insightful overview of the city’s evolving tourism and hospitality landscape. Baku, the largest city in the South Caucasus, is capitalizing on its unique geographic location and cultural heritage to become a significant tourism destination. Baku has more than its nine ‘climate zones’ and oil industry to boast about. Hotel development is booming as the market begins to appreciate the economic upside offered by tourism. The diversification of hotel products attracts leisure travellers to the country, extends the booking period and minimises the reliance on corporate travel.

Gergely Balint
Gergely Balint
Director, Hungary