Project Scope

Our office was commissioned by the local government of to develop a comprehensive master plan for a Tourism Special Economic Zone (TSEZ). The primary objective was to create a strategic blueprint that would transform the designated area into a premier tourism hub, fostering sustainable economic growth and enhancing the region’s global competitiveness.

The project initiated with an in-depth situational analysis to understand the existing tourism landscape. This involved extensive market research to identify current trends, assess demand forecasts, and evaluate competitive destinations. We conducted a SWOT analysis to pinpoint strengths, weaknesses, opportunities, and threats, providing a solid foundation for strategic planning.

Engaging with key stakeholders was a critical component of our approach. We organized consultations with government officials, local businesses, community leaders, and potential investors to gather insights and ensure alignment with regional development goals. Their feedback was instrumental in shaping the vision and objectives of the TSEZ.

Our team developed a detailed land-use plan that optimized spatial arrangements for hospitality facilities, commercial areas, recreational spaces, and supporting infrastructure. Environmental sustainability was a guiding principle; we integrated green spaces and employed eco-friendly design practices to minimize ecological impact.

Concurrently, we crafted an economic feasibility study outlining projected investments, revenue streams, and employment opportunities. This included analyzing fiscal incentives and regulatory frameworks necessary to attract domestic and foreign investment. Recommendations were made for tax incentives, simplified permitting processes, and legal protections to enhance the zone’s attractiveness to investors.

A strategic marketing and branding plan was formulated to position the TSEZ effectively in the global market. We defined target demographics, unique value propositions, and promotional strategies to elevate the region’s profile among tourists and investors alike.

Finally, we developed an actionable implementation roadmap. This encompassed phased development timelines, budget allocations, risk assessments, and key performance indicators to monitor progress. We advised on governance structures to oversee the TSEZ’s development, emphasizing transparency, efficiency, and stakeholder collaboration.

The master plan delivered a strategic framework for the client to advance the TSEZ initiative confidently. It provided clear direction on transforming the area into a vibrant tourism destination, poised to drive economic prosperity and enhance the quality of life for local communities.

Project Location

Bangka, Bangka Belitung, Indonesia