Preliminary Market Analysis for Site Development

Project Scope

Horwath HTL conducted a preliminary market analysis to assist the client in understanding the key characteristics of the tourism and hospitality market in Cape Town. The analysis was designed to provide both quantitative and qualitative data, enabling the client to make informed decisions regarding the most appropriate development concept for the proposed project. The market analysis focused on identifying key trends, demand drivers, and potential opportunities within the local tourism and hospitality sector.

Following this initial analysis, a more detailed study was undertaken. This involved testing the proposed development concept through an in-depth market demand analysis, which assessed the potential demand for the proposed project based on existing and projected trends. Additionally, a comprehensive financial analysis was conducted to evaluate the commercial viability and profitability of the development, ensuring the concept aligned with the market dynamics and provided the client with a clear understanding of the potential return on investment.

This phased approach helped the client refine their development concept, providing a robust foundation for the decision-making process and setting the stage for the successful implementation of the project.

Project Location

Cape Town, South Africa