Hospitality Experience
Market Entry Strategy for Luxury Health Resort
A developer proposed a lease for a luxury health resort project in Crans-Montana to an international operator. The operator is not yet present on the Swiss market, and, thus unfamiliar with the market forces and labour laws employed here.
Project Scope
Horwath HTL was hired to providing insights on all relevant topics, so the client would in the end be able to assess the economic viability of the project. We have thoroughly reviewed the Swiss Medical Wellness Tourism market, the competitive set, target market and target groups as well as their habits. Furthermore, our report delivered information on the CBA and customary salaries.
Hospitality
Strategy and Planning
Assets
