Strategic Advisory

Hospitality Concept Development

Horwath HTL was engaged to support the transformation of an ambitious concept and vision into a commercially viable hospitality brand. Through structured analysis, strategic definition, and financial modelling, Horwath HTL helped shape that vision into a credible, investable proposition. The first property is intended to serve as the brand’s flagship, with a long-term goal of developing ten properties globally over the next decade and so multiple global sites were considered.

Project Scope
The assignment aimed to transform a visionary resort concept into a structured development strategy capable of attracting capital and strategic partners. It focused on defining the brand proposition, assessing market potential and evaluating feasibility for the first flagship site. This covered:

Brand Proposition Development: Collaboration with the client’s leadership to articulate a new resort category blending luxury, wellness and digital connectivity for remote-working travellers. The concept targeted affluent professionals seeking community, creativity, and purpose.
Global Market Assessment: Review of international travel trends, competitor benchmarking and analysis of the luxury resort and branded residential pipeline. This established the concept’s relevance and positioned it within the evolving hospitality landscape.
Product Specification: Definition of guest unit sizing, amenities, programming and branded residential components. A SWOT analysis was conducted to benchmark the brand against emerging and established players.
Site Feasibility Analysis: Evaluation of one of the global target locations, including a market snapshot of national and regional tourism, airlift and infrastructure assessment and future hotel supply and demand forecasts.
Financial Modelling: Development of a five-year synthetic profit and loss model incorporating key KPIs. The model was designed to support investor engagement and inform site selection and design decisions.

The engagement translated a conceptual vision into a structured, data-backed business case. It provided the client with a clearly defined brand, a robust financial foundation for the first resort, and a compelling narrative for investors; laying the groundwork for capital raising, site acquisition, and future growth.

Hospitality

Strategy and Planning

Destinations