The feasibility study for converting an existing property into a Hard Rock Hotel on Avenida Paulista focused on evaluating the financial, market, and operational viability of the project. Our consultants were engaged to assess the potential of transforming the site into a Hard Rock-branded hotel while ensuring alignment with the brand’s identity, market demand, and financial objectives.

The process began with a thorough assessment of the existing building, including structural suitability, spatial layout, and the modifications required to meet Hard Rock’s design and operational standards. This involved evaluating necessary renovations, compliance with local building regulations, and the cost implications of adapting the property to accommodate hotel operations, entertainment spaces, and food and beverage outlets.

Market research played a key role in the study, with an in-depth analysis of hospitality trends in the Avenida Paulista area. We assessed demand drivers, including business, leisure, and event-based travel, as well as the competitive landscape. This analysis helped position the Hard Rock Hotel within the market, ensuring that the brand’s unique music-themed experience would appeal to the target audience while differentiating it from existing hotels in the area.

Financial modelling was essential in evaluating the feasibility of the conversion. We developed projections for capital investment, operational expenses, and revenue generation based on key performance indicators such as occupancy rates, average daily rates, and revenue per available room. Sensitivity analyses were conducted to assess potential risks, including market fluctuations, operational costs, and guest demand variability.

Operational feasibility was also examined, focusing on staffing requirements, service offerings, and alignment with Hard Rock’s global standards. We provided recommendations on guest experience strategies, brand integration, and cost management to ensure long-term sustainability.

The final feasibility study provided the client with a clear, data-driven assessment of the Hard Rock Hotel conversion on Avenida Paulista. It outlined the investment potential, operational strategies, and market positioning needed to ensure the project’s success, helping the client make informed decisions on the development and brand alignment.

Project Location

São Paulo, Brazil