Project Scope

Our consulting team provided comprehensive hotel development advice and feasibility analysis for a proposed branded amusement park, focusing on optimizing the synergy between the park’s attractions and a hotel property to maximize guest satisfaction and revenue potential. The project encompassed market research, site analysis, and strategic planning to ensure the development aligned with both the amusement park’s brand identity and regional market dynamics.

We began by conducting an extensive market study, analyzing regional tourism trends, competitor benchmarks, and consumer preferences to determine the optimal type, size, and positioning of the hotel. This included evaluating potential guest demographics, anticipated demand patterns, and seasonality impacts to ensure the proposed hotel would complement the amusement park’s operational cycles.

Our team assessed site-specific factors such as accessibility, connectivity to the park, and infrastructure requirements to identify the best location for the hotel within the broader development. We also explored the potential for themed accommodations to extend the park’s branding, create immersive experiences, and encourage longer stays.

The feasibility analysis provided a detailed financial evaluation, including projections of development costs, revenue streams, and return on investment. We examined room pricing strategies, ancillary revenue opportunities, and potential partnerships with the park to offer bundled experiences. Additionally, operational models were analyzed to recommend whether independent management or affiliation with a global hotel brand would best support long-term success.

Recommendations included a phased development strategy to align hotel capacity with the anticipated growth of park attendance, as well as a robust marketing plan to position the hotel as an integral part of the amusement park experience. The resulting framework equips stakeholders with actionable insights to move forward confidently, ensuring the project’s financial viability and strategic alignment with the park’s vision.

Project Location

Singapore