Tourism
Tourism is back, stronger than ever. Where do you want to go?
Global Spend on Tourism 2024
Travel and Tourism share of Global GDP
China Domestic Travel Market
Tourism Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Tourism Master Plan for Angola Province
Cuando Cubango, Angola
Tourism
Strategy and Planning, Operational Support
Destinations
Strategic Tourism Development Plan for Fundão Municipality
Fundão, Portugal
Tourism
Strategy and Planning, Operational Support, Growth, Sales and Marketing
Destinations
São Tomé & Príncipe Islands Sustainable Tourism Strategy
Principe Island , São Tomé e Príncipe
Tourism
Strategy and Planning, Operational Support, Sustainability
Destinations
Alentejo Tourism Repositioning Plan
Alentejo, Portugal
Tourism
Strategy and Planning, Operational Support
Destinations
Product and Management Model for Dão Wine Route
Viseu, Portugal
Tourism
Strategy and Planning
Destinations
Tourism Initiative for Terra Fria Transmontana Route
Bragança , Portugal
Tourism
Strategy and Planning, Operational Support, Growth, Sales and Marketing
Destinations
Our approach
Independent. Intelligent.
Deep Industry Insights
Our experts have worked in the Tourism industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.
Client Results
Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.
Global Strategy Thought Leaders
Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.
Institutions
Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. We work with the World Bank, European Union, EBRD and many other key institutions.
Experts Globally
Projects Completed
Years in Operation
Global Offices
Capabilities
Creative solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
Portugal Hotels & Chains Report 2025
Welcome to the 2025 Portugal Hotels and Chains Report, a comprehensive exploration of the dynamic hospitality industry in Portugal. This report delves into the unique opportunities and challenges facing this flourishing market, offering valuable insights. Portugal’s hospitality industry continues to stand out as one of Europe’s most dynamic and resilient markets. In 2024, the country reinforced its position as a top-tier global tourism destination, buoyed by sustained demand, growing international interest, and a robust investment environment. While traditional destinations like Lisbon, Porto, and the Algarve remained strongholds of growth, there was a notable surge in visitor numbers to lesser-known regions, signalling a broader diversification of tourism flows.
Tourism, real estate, and the challenges of urban balance
In many of Portugal’s major cities, public spaces have become venues for demonstrations demanding more affordable housing. Tourism is often seen as a key contributor to various urban challenges, with critics pointing fingers at real estate developers who prefer the profitability of tourist accommodations over providing residential options for the middle class. Additionally, local and central authorities are often criticised for favouring these interests.
Tourism is a value of civilisation
Portugal has seen sustained growth in tourism, fueled by the increasing international recognition of its unique value proposition and substantial investment in the sector.