{"id":21578,"date":"2020-08-16T15:55:00","date_gmt":"2020-08-16T15:55:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=21578"},"modified":"2025-01-01T20:26:39","modified_gmt":"2025-01-01T20:26:39","slug":"rynek-hotelowy-w-polsce-2020","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/pl\/publication\/rynek-hotelowy-w-polsce-2020\/","title":{"rendered":"Rynek hotelowy w Polsce 2020"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Poland_Gdansk_Historical-port-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Poland_Gdansk_Historical-port-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Raport rynkowy<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Rynek hotelowy w Polsce 2020<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">W ci\u0105gu ostatniej dekady polski rynek hotelarski odnotowa\u0142 silny wzrost, nap\u0119dzany stabilnym rozwojem gospodarczym i zwi\u0119kszonymi inwestycjami zagranicznymi. Jednak pandemia COVID-19 postawi\u0142a przed nim powa\u017cne wyzwania, zak\u0142\u00f3caj\u0105c wzrostow\u0105 trajektori\u0119. Niniejszy raport zawiera dog\u0142\u0119bn\u0105 analiz\u0119 wynik\u00f3w rynkowych, warunk\u00f3w ekonomicznych i perspektyw dla polskiej bran\u017cy hotelarskiej.   <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <p><b><span data-contrast=\"auto\">Sytuacja gospodarcza i rozw\u00f3j<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Polska konsekwentnie wykazuje silny wzrost gospodarczy, a PKB wzr\u00f3s\u0142 o 4,1% w 2019 r., co czyni go pi\u0105tym najwy\u017cszym w UE-28. Wzrost ten przypisuje si\u0119 korzystnym warunkom gospodarczym, du\u017cemu rynkowi krajowemu oraz wykszta\u0142conej, ale przyst\u0119pnej cenowo sile roboczej, co czyni Polsk\u0119 atrakcyjn\u0105 lokalizacj\u0105 dla mi\u0119dzynarodowych inwestycji. Znacz\u0105ce inwestycje infrastrukturalne dodatkowo wspieraj\u0105 stabilno\u015b\u0107 gospodarcz\u0105 i wzrost.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rynek powierzchni biurowych<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Warszawa pozostaje najwi\u0119kszym rynkiem biurowym w Polsce, z 798,6 tys. mkw. powierzchni biurowej w budowie na lata 2020-2022. Za Warszaw\u0105 plasuj\u0105 si\u0119 Krak\u00f3w i Wroc\u0142aw, kt\u00f3re \u0142\u0105cznie odpowiadaj\u0105 za prawie 75% ca\u0142kowitej powierzchni biurowej w kraju. Sektor outsourcingu proces\u00f3w biznesowych (BPO) jest g\u0142\u00f3wnym motorem popytu na powierzchni\u0119 biurow\u0105.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Wyniki rynku turystycznego i hotelarskiego<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Statystyki turystyczne 2019: Do Polski przyjecha\u0142o 21,1 mln zagranicznych turyst\u00f3w, co stanowi wzrost o 7,8% w por\u00f3wnaniu z rokiem poprzednim. Najwi\u0119kszy udzia\u0142 w przyjazdach mieli Niemcy i Ukrai\u0144cy, a tak\u017ce rosn\u0105ca liczba turyst\u00f3w z USA, Kanady, Korei Po\u0142udniowej, Japonii i Australii. <\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Rozw\u00f3j hotelu<span data-contrast=\"auto\">: Rynek odnotowa\u0142 znaczny wzrost, a mi\u0119dzynarodowe sieci hotelowe, takie jak Accor, Hilton Worldwide i Marriott International, rozszerzy\u0142y swoj\u0105 obecno\u015b\u0107. W 2019 r. w Polsce dzia\u0142a\u0142y 374 skategoryzowane hotele sieciowe. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Kluczowe wska\u017aniki wydajno\u015bci (2019)<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Wska\u017aniki ob\u0142o\u017cenia<span data-contrast=\"auto\">: Wiod\u0105ce miasta, takie jak Krak\u00f3w, Warszawa i Wroc\u0142aw, odnotowa\u0142y wysokie wska\u017aniki ob\u0142o\u017cenia, cho\u0107 nast\u0105pi\u0142 niewielki spadek z powodu nowej poda\u017cy. Tr\u00f3jmiasto prze\u0142ama\u0142o ten trend, odnotowuj\u0105c wzrost ob\u0142o\u017cenia pomimo nowych inwestycji. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Wp\u0142yw COVID-19<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Pandemia powa\u017cnie wp\u0142yn\u0119\u0142a na sektor turystyczny i hotelarski. Od 4 maja 2020 r. us\u0142ugi noclegowe zosta\u0142y wznowione, ale wska\u017aniki ob\u0142o\u017cenia pozosta\u0142y niskie. Na przyk\u0142ad w Krakowie ob\u0142o\u017cenie spad\u0142o z 84,9% w maju 2019 r. do 2,1% w maju 2020 r. Sam krajowy popyt turystyczny nie by\u0142 w stanie skutecznie utrzyma\u0107 dzia\u0142alno\u015bci.   <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Dzia\u0142ania rz\u0105du<span data-contrast=\"auto\">: Inicjatywy takie jak &#8222;bon turystyczny&#8221; o warto\u015bci 500 z\u0142 na dziecko, wa\u017cny do marca 2022 r., maj\u0105 na celu wsparcie bran\u017cy turystycznej.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Perspektywy d\u0142ugoterminowe<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Rynek hotelowy w Polsce wykaza\u0142 si\u0119 odporno\u015bci\u0105, a trwaj\u0105ce inwestycje i wprowadzanie nowych marek powinny nap\u0119dza\u0107 przysz\u0142y wzrost. O\u017cywienie rynku b\u0119dzie zale\u017ca\u0142o od skutecznego zarz\u0105dzania pandemi\u0105 i stopniowego powrotu podr\u00f3\u017cy mi\u0119dzynarodowych. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Pobierz raport<\/h3>\n                  <p>\n                    Aby zapozna\u0107 si\u0119 ze szczeg\u00f3\u0142owymi wykresami, grafami i dalszymi analizami, pobierz pe\u0142ny raport <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Market-Report_Poland.pdf\" target=\"_blank\">tutaj<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autorzy<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pl\/poland\/consultant\/dariusz-futoma\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/10\/Dariusz-Futoma.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Dariusz Futoma<\/b>\n                                    <br \/>Managing Director                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:dfutoma@horwathhtl.com\">dfutoma@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pl\/poland\/consultant\/agata-przenioslo-drozd\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Agata-Przenioslo-Drozd-1.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Agata Przenios\u0142o-Drozd<\/b>\n                                    <br \/>Project Manager                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:aprzenioslo-drozd@horwathhtl.com\">aprzenioslo-drozd@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Bran\u017ca hospitality                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Market Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Report                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Udzia\u0142<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=Rynek%20hotelowy%20w%20Polsce%202020&#038;url=https:\/\/horwathhtl.com\/pl\/publication\/rynek-hotelowy-w-polsce-2020\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; 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