{"id":21089,"date":"2024-12-04T21:38:45","date_gmt":"2024-12-04T21:38:45","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=21089"},"modified":"2025-01-13T12:14:48","modified_gmt":"2025-01-13T12:14:48","slug":"analiza-desktopowa-polskiej-sieci-hoteli","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/pl\/project\/analiza-desktopowa-polskiej-sieci-hoteli\/","title":{"rendered":"Analiza desktopowa polskiej sieci hoteli"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/12\/iStock-1406512945-e1736110197617.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/12\/iStock-1406512945-e1736110197617.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Do\u015bwiadczenie w hotelarstwie<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Analiza desktopowa polskiej sieci hoteli<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Zostali\u015bmy zaanga\u017cowani do przeprowadzenia analizy desktopowej polskiej sieci hoteli, koncentruj\u0105c si\u0119 na ocenie jej pozycji rynkowej, wynik\u00f3w operacyjnych i potencja\u0142u strategicznego.  <\/p><p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Klient chcia\u0142 dog\u0142\u0119bnie zrozumie\u0107 swoje portfolio bez konieczno\u015bci wizyt na miejscu, polegaj\u0105c na kompleksowej analizie danych i badaniach.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>Zakres projektu<\/h3>\n<p>Zostali\u015bmy zaanga\u017cowani do przeprowadzenia analizy desktopowej polskiej sieci hoteli, koncentruj\u0105c si\u0119 na ocenie jej pozycji rynkowej, wynik\u00f3w operacyjnych i potencja\u0142u strategicznego. Klient chcia\u0142 dog\u0142\u0119bnie zrozumie\u0107 swoje portfolio bez konieczno\u015bci wizyt na miejscu, opieraj\u0105c si\u0119 na kompleksowej analizie danych i badaniach. Nasz proces rozpocz\u0105\u0142 si\u0119 od zebrania i przegl\u0105du kluczowych informacji dostarczonych przez klienta, w tym raport\u00f3w finansowych, wska\u017anik\u00f3w ob\u0142o\u017cenia, wynik\u00f3w przychod\u00f3w i danych operacyjnych dla ka\u017cdego obiektu w sieci. Zosta\u0142o to uzupe\u0142nione badaniami zewn\u0119trznymi, w ramach kt\u00f3rych przeanalizowali\u015bmy krajobraz konkurencyjny, trendy rynkowe i czynniki ekonomiczne wp\u0142ywaj\u0105ce na polsk\u0105 bran\u017c\u0119 hotelarsk\u0105. Korzystaj\u0105c z tych danych, przeprowadzili\u015bmy szczeg\u00f3\u0142ow\u0105 analiz\u0119 wydajno\u015bci obiekt\u00f3w sieci, identyfikuj\u0105c mocne strony, wyzwania i mo\u017cliwo\u015bci. Obejmowa\u0142o to por\u00f3wnanie wska\u017anik\u00f3w operacyjnych ze standardami bran\u017cowymi w celu podkre\u015blenia obszar\u00f3w, w kt\u00f3rych sie\u0107 osi\u0105ga\u0142a dobre wyniki lub pozostawa\u0142a w tyle. Ocenili\u015bmy r\u00f3wnie\u017c pozycj\u0119 rynkow\u0105 poszczeg\u00f3lnych hoteli, analizuj\u0105c takie czynniki, jak dopasowanie marki, segmentacja go\u015bci i strategie cenowe. Analiza obj\u0119\u0142a r\u00f3wnie\u017c ocen\u0119 czynnik\u00f3w zewn\u0119trznych, takich jak dynamika lokalnego rynku, trendy w turystyce i regionalne czynniki nap\u0119dzaj\u0105ce popyt. Zapewni\u0142o to kontekst dla wynik\u00f3w sieci i pomog\u0142o wskaza\u0107 obszary o niewykorzystanym potencjale wzrostu. Nasz zesp\u00f3\u0142 dokona\u0142 r\u00f3wnie\u017c przegl\u0105du przysz\u0142ych zagro\u017ce\u0144 i mo\u017cliwo\u015bci rynkowych, wyposa\u017caj\u0105c klienta w wiedz\u0119 umo\u017cliwiaj\u0105c\u0105 poruszanie si\u0119 w zmieniaj\u0105cym si\u0119 krajobrazie. Raport ko\u0144cowy dostarczy\u0142 praktycznych zalece\u0144 dotycz\u0105cych optymalizacji operacji, dopracowania pozycji rynkowej i zwi\u0119kszenia konkurencyjno\u015bci. Przedstawiaj\u0105c jasny, oparty na danych obraz wydajno\u015bci sieci, dostarczyli\u015bmy klientowi cennych wskaz\u00f3wek, kt\u00f3re pozwoli\u0142y mu podejmowa\u0107 strategiczne decyzje i wspiera\u0107 jego d\u0142ugoterminowe cele biznesowe. Analiza ta okaza\u0142a si\u0119 kluczowa w identyfikacji mo\u017cliwo\u015bci wzmocnienia obecno\u015bci sieci na rynku i jej rentowno\u015bci. <\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Bran\u017ca hospitality                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Doradztwo transakcyjne                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Strategia i planowanie                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Aktywa                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Firmy                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Lokalizacja projektu<\/h3>\n            <p>Wojew\u00f3dztwa \u015bwi\u0119tokrzyskie i ma\u0142opolskie, Poland<\/p>          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Zesp\u00f3\u0142 projektowy<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pl\/poland\/consultant\/dariusz-futoma\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/10\/Dariusz-Futoma.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Dariusz Futoma<\/b>\n                                        <br \/>Managing Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:dfutoma@horwathhtl.com\">dfutoma@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/pl\/poland\/consultant\/agata-przenioslo-drozd\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Agata-Przenioslo-Drozd-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Agata Przenios\u0142o-Drozd<\/b>\n                                        <br \/>Project Manager                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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