The conceptualization of a mixed-use hotel in Torres Sigma focused on developing a strategically integrated hospitality model that combined hotel accommodations with complementary commercial, residential, and leisure components. Our consultants were engaged to define a concept that maximised the site’s potential while aligning with market demand and operational efficiency.

The process began with an in-depth market study to assess demand drivers, customer segments, and competitive positioning. This involved analysing the hospitality landscape, identifying potential guest profiles, and evaluating the viability of integrating different uses, such as retail, office spaces, serviced apartments, or entertainment facilities. The goal was to create a mixed-use development that enhanced guest experiences while driving additional revenue streams.

A key aspect of the conceptualization was the design and functional layout of the hotel within the mixed-use environment. We evaluated space allocations, guest flow, and synergies between the hotel and other components to ensure seamless integration. This included determining the optimal number of rooms, positioning of food and beverage outlets, wellness facilities, and shared spaces to maximise guest engagement and operational efficiency.

Financial modelling played a crucial role in assessing the project’s viability. We developed projections for investment requirements, operational costs, and revenue generation, considering the interplay between the hotel and other elements of the development. Scenario analyses were conducted to evaluate different configurations and pricing strategies, ensuring long-term financial sustainability.

Brand positioning and service delivery were also key considerations. We worked to define the hotel’s identity within the mixed-use concept, ensuring alignment with the target market and differentiating it from standalone hotels. Recommendations were provided on branding, service offerings, and guest experience strategies to enhance the appeal of the development.

The final concept provided the client with a clear vision for the mixed-use hotel, detailing its positioning, financial potential, and integration strategy. Our work helped shape a commercially viable and market-responsive development that leveraged the synergies of a mixed-use environment while delivering a compelling hospitality experience.

Project Location

São Paulo, Brazil