The Caribbean, renowned for its tropical beaches, year-round sun, and cultural diversity, is a significant player in global tourism. However, the COVID-19 pandemic has introduced unprecedented challenges. This report examines the industry’s performance before the pandemic, the specific challenges and advantages during the crisis, and the future implications for the sector.

The Caribbean, celebrated for its idyllic islands and year-round tropical climate, has long been synonymous with paradise for travellers worldwide. Known for its pristine white sandy beaches and tranquil environment, the region is a premier destination for relaxation, outdoor activities, cultural festivals, and historical exploration. The Caribbean comprises various island nations and territories, including dependencies of the UK, US, France, and the Netherlands, housing around 42.5 million people across approximately 700 islands, of which about 100 are permanently inhabited.

The last recession, coupled with the maturation of the social web, has led to new purchasing behaviors and disruption in the travel industry. While the hospitality sector is often perceived as slow to adapt to change, how resorts respond to shifting consumer preference will determine their viability. In this latest report, we look at how the Caribbean resort product is evolving to stay relevant in an increasingly global tourism market.