New Zealand’s hotel market in February 2025 showed mixed regional performance, with RevPAR declining nationally by 1.8%, yet strong growth in areas like Queenstown and Nelson-Marlborough, while others faced challenges, amidst a backdrop of fluctuating international visitor arrivals and increased supply.

The professionalization of Human Resources processes in independent and family-owned hotels is essential for improving competitiveness. Staff turnover, the lack of qualified talent, and the need to enhance organizational culture are challenges that can be addressed through effective training strategies, career development plans, and an attractive employer brand. Investing in talent management not only reduces costs and improves team satisfaction but also has a direct impact on service quality and guest experience.