{"id":21534,"date":"2022-04-29T09:15:00","date_gmt":"2022-04-29T09:15:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=21534"},"modified":"2025-01-27T06:07:33","modified_gmt":"2025-01-27T06:07:33","slug":"rapporto-italia-alberghi-e-catene-2022","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/it\/publication\/rapporto-italia-alberghi-e-catene-2022\/","title":{"rendered":"Italy Hotels &amp; Chains Report 2022"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2022\/09\/italy_Puglia_Trullo-House-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2022\/09\/italy_Puglia_Trullo-House-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Rapporto<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Italy Hotels &amp; Chains Report 2022<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Il punto di riferimento del settore per l&#039;offerta alberghiera italiana di marca \u00e8 giunto alla sua nona edizione.<\/p><p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Il censimento di quest&#039;anno evidenzia le prime conseguenze della pandemia sull&#039;offerta della catena alberghiera italiana in termini di inventario di camere, comprese le propriet\u00e0 esistenti e in fase di realizzazione, e di modelli di business preferiti.<\/p><p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Le tendenze dell&#039;offerta osservate negli anni precedenti sono state quindi accelerate, sostenendo il consolidamento del panorama dell&#039;ospitalit\u00e0 in Italia e, di conseguenza, rafforzando la competitivit\u00e0 internazionale dell&#039;offerta alberghiera italiana.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <h3><b><span data-contrast=\"auto\">Risultati principali<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/h3>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><b><span data-contrast=\"auto\">COVID-19 Impatto e recupero<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">L&#8217;Italia \u00e8 salita al terzo posto nella classifica degli arrivi alberghieri in Europa nel 2020, superando la Spagna. Tuttavia, le principali citt\u00e0 d&#8217;arte come Roma e Venezia sono rimaste pesantemente colpite dalla pandemia, con un calo degli arrivi rispettivamente del 62,6% e del 39%. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Il governo italiano sta investendo 2,4 miliardi di euro nel settore del turismo per promuovere lo sviluppo sostenibile e la digitalizzazione, puntando a una ripresa completa entro il 2024.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><b><span data-contrast=\"auto\">Crescita della catena alberghiera<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Il numero totale di catene alberghiere in Italia \u00e8 leggermente diminuito nel 2021, con una perdita netta di tre strutture. Nonostante ci\u00f2, la penetrazione delle catene \u00e8 aumentata, soprattutto tra gli operatori internazionali, che hanno registrato un guadagno netto di 26 strutture. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Il tasso di penetrazione della catena ha raggiunto il 5,4% per gli hotel e il 17,2% per le camere, continuando un trend di crescita negli ultimi nove anni.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><b><span data-contrast=\"auto\">Dinamiche di mercato<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">I modelli di locazione e di propriet\u00e0 dominano il mercato italiano, rappresentando rispettivamente il 41% e il 34% delle catene alberghiere. Il modello della locazione ha guadagnato il 3% a scapito della propriet\u00e0 a causa della chiusura di alcuni gruppi nazionali. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">La dimensione media delle catene alberghiere \u00e8 rimasta stabile a 105,9 camere, con gli hotel internazionali tipicamente pi\u00f9 grandi di quelli nazionali.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><b><span data-contrast=\"auto\">Distribuzione geografica<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Oltre il 50% degli hotel di marca si trova in quattro regioni: Lombardia (16,6%), Lazio (13,8%), Sardegna (11,4%) e Veneto (10,2%). Roma rimane la citt\u00e0 con il maggior numero di hotel e camere di marca, seguita da Milano, Venezia e Firenze. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Venezia e Genova hanno registrato un aumento significativo dei loro portafogli alberghieri, a testimonianza del crescente interesse degli operatori internazionali per questi mercati.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><b><span data-contrast=\"auto\">Pipeline e sviluppi futuri<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Il rapporto individua una pipeline di 21.450 camere da aggiungere entro il 2024, di cui quasi il 50% nel segmento upscale. Gli operatori internazionali rappresentano oltre il 60% del totale delle camere in cantiere, il che indica un forte interesse degli stranieri per il mercato italiano. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Roma \u00e8 in testa alla pipeline di sviluppo con 23 hotel e 3.291 camere, seguita da Milano e Venezia.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Il mercato alberghiero italiano continua ad evolversi, con una crescente penetrazione di marchi internazionali. Nonostante le sfide poste dalla pandemia, il settore mostra capacit\u00e0 di recupero e potenziale di crescita, sostenuto dagli investimenti governativi e da una solida pipeline di sviluppo. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Scarica il rapporto<\/h3>\n                  <p>\n                    Per visualizzare grafici dettagliati, diagrammi e ulteriori analisi, scarica il report completo <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/ITALY_HOTELS-CHAINS_2022.pdf\" target=\"_blank\">qui<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autori<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/it\/italy\/consultant\/zoran-bacic\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Zoran-Bacic-1.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Zoran Ba\u010di\u0107<\/b>\n                                    <br \/>Managing Director                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:zbacic@horwathhtl.com\">zbacic@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+39 06 68395091\">+39 06 68395091<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+39 342 8939610\">+39 342 8939610<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/it\/italia\/office\/italia\/\">\n                                          Rome                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                          <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/it\/italy\/consultant\/maddalena-terraneo\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Maddalena-Terraneo-1.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Maddalena Terraneo<\/b>\n                                    <br \/>Senior Consultant                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:mterraneo@horwathhtl.com\">mterraneo@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/it\/italia\/office\/italia\/\">\n                                          Rome                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                  <\/div>\n                            <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                <hr class=\"hhtl-animate-global-top\" \/>\n                <h3 class=\"hhtl-animate-global-top\">Ufficio<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/it\/italia\/office\/italia\/\" class=\"hhtl-animate-global-top\">\n                        Italia                      <\/a>\n                      <br \/>\n                                  <\/div>\n                            <div class=\"hhtl-animate-global-top\">\n                <hr \/>\n                <h3>Scarica il rapporto<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/ITALY_HOTELS-CHAINS_2022.pdf\" target=\"_blank\" class=\"relative group w-2\/3 inline-block overflow-hidden\">\n                        <div class=\"absolute inset-0 opacity-0 group-hover:opacity-100 transition-opacity duration-500 bg-black\/40\"><\/div>\n                        <div class=\"absolute inset-0 w-full flex items-center justify-center\">\n                        <svg class=\"fill-hhtl-neutral-50 w-auto h-1\/6\" viewBox=\"0 0 14 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                          <path class=\"translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M13 13H1C0.734893 12.9996 0.480747 12.8942 0.293288 12.7067C0.105829 12.5193 0.000357171 12.2651 0 12V8H1V12H13V8H14V12C13.9996 12.2651 13.8942 12.5193 13.7067 12.7067C13.5193 12.8942 13.2651 12.9996 13 13Z\" \/>\n                          <path class=\"-translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M11 5L10.3035 4.285L7.5 7.075L7.5 4.37121e-08L6.5 0L6.5 7.075L3.7135 4.285L3 5L7 9L11 5Z\" \/>\n                        <\/svg>\n                        <\/div>\n                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/ITALY_HOTELS-CHAINS_2022_eng.jpg\" alt=\"Italy Hotels &amp; Chains Report 2022\" style=\"border-width: 1px;\" class=\"border-hhtl-neutral-100\" \/>\n                      <\/a>\n                                          <div style=\"--hhtl-margin-top: 1.25;\" class=\"flex flex-wrap hhtl-margin\">\n                                                        <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Ospitalit\u00e0                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Hotels &amp; Chains Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Report                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Condividi<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=Italy%20Hotels%20and%20Chains%20Report%202022&#038;url=https:\/\/horwathhtl.com\/it\/publication\/rapporto-italia-alberghi-e-catene-2022\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; --hhtl-height: 2; --hhtl-margin-y: 0; --hhtl-margin-right: 0.625;\" class=\"bg-hhtl-neutral-500 hover:bg-hhtl-amber hhtl-size flex hhtl-margin items-center justify-center rounded-md cursor-pointer transition-colors duration-300\">\n            <svg style=\"--hhtl-height: 1.3;\" class=\"hhtl-size fill-white\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M13.1 2H2.9C2.4 2 2 2.4 2 2.85V13.1C2 13.55 2.4 13.95 2.9 13.95H13.1C13.6 13.95 14 13.55 14 13.1V2.85C14 2.4 13.6 2 13.1 2ZM5.55 12.2H3.8V6.5H5.55V12.2ZM4.7 5.7C4.15 5.7 3.65 5.25 3.65 4.65C3.65 4.05 4.1 3.6 4.7 3.6C5.25 3.6 5.75 4.05 5.75 4.65C5.75 5.25 5.25 5.7 4.7 5.7ZM12.25 12.15H10.5V9.35C10.5 8.7 10.5 7.8 9.55 7.8C8.6 7.8 8.5 8.55 8.5 9.25V12.1H6.75V6.5H8.4V7.25H8.45C8.7 6.8 9.3 6.3 10.15 6.3C11.95 6.3 12.3 7.5 12.3 9.05V12.15H12.25Z\" \/>\n            <\/svg>\n          <\/div>\n        <\/a>\n        <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-3\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/horwathhtl.com\/it\/publication\/rapporto-italia-alberghi-e-catene-2022\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; 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