{"id":20935,"date":"2024-12-05T11:13:07","date_gmt":"2024-12-05T11:13:07","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=20935"},"modified":"2025-01-27T06:34:51","modified_gmt":"2025-01-27T06:34:51","slug":"revisione-del-business-plan-per-antognolla-estate","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/it\/project\/revisione-del-business-plan-per-antognolla-estate\/","title":{"rendered":"Revisione del business plan per Antognolla"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-amber hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n        <div class=\"hhtl-hero-background\">\n          <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/12\/olga-angelucci-bkRkWp_s-wc-unsplash-scaled-e1735850544762.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/12\/olga-angelucci-bkRkWp_s-wc-unsplash-scaled-e1735850544762.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Esperienza di svago<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Revisione del business plan per Antognolla<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Horwath HTL Italia ha fornito una revisione e una valutazione delle ipotesi del Business Plan, alla luce di ricerche e analisi delle attuali condizioni di mercato.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n        <\/div>\n      <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>Ambito del progetto<\/h3>\n<p>La Tenuta Antognolla, situata in Umbria, Italia, sta subendo un&#8217;importante trasformazione in un resort di lusso e in un complesso residenziale, con un castello del XII secolo, un campo da golf a 18 buche e residenze di lusso. Il progetto \u00e8 gestito da VIY Management, una societ\u00e0 di investimenti con sede a Londra specializzata in progetti immobiliari di lusso e ad uso misto.<\/p>\n<p>Horwath HTL Italia \u00e8 stata incaricata di rivedere e valutare il business plan per la Tenuta Antognolla, fornendo una valutazione delle sue ipotesi nel contesto delle attuali condizioni di mercato. L&#8217;obiettivo era quello di garantire la fattibilit\u00e0 del piano, l&#8217;allineamento con le realt\u00e0 del mercato e la solidit\u00e0 strategica, consentendo al cliente di procedere con fiducia nelle sue decisioni di sviluppo e operative.<\/p>\n<p>La revisione \u00e8 iniziata con un&#8217;analisi approfondita del concept proposto per la propriet\u00e0, compreso il suo posizionamento come destinazione di lusso che offre un mix unico di ospitalit\u00e0, residenzialit\u00e0 e tempo libero. La valutazione si \u00e8 concentrata sulle ipotesi fondamentali alla base del business plan, come la segmentazione del mercato di riferimento, le strategie di prezzo e i flussi di entrate previsti.<\/p>\n<p>\u00c8 stata condotta una ricerca di mercato per contestualizzare il business plan della tenuta rispetto alle tendenze attuali ed emergenti nei settori dell&#8217;ospitalit\u00e0 e degli immobili di lusso. Sono stati esaminati i fattori chiave, come la domanda di alloggi esclusivi, l&#8217;interesse per il benessere e i viaggi esperienziali e il fascino delle offerte integrate per il tempo libero. L&#8217;analisi ha preso in considerazione anche l&#8217;ubicazione, l&#8217;accessibilit\u00e0 e il panorama competitivo dell&#8217;immobile per valutarne il posizionamento all&#8217;interno del mercato pi\u00f9 ampio.<\/p>\n<p>La revisione ha incluso una valutazione dettagliata delle proiezioni finanziarie, tra cui le previsioni di entrate, le spese operative e i rendimenti previsti. Ogni componente \u00e8 stato confrontato con progetti comparabili e dati di mercato per garantire che le ipotesi fossero realistiche e realizzabili. Sono state effettuate analisi di sensibilit\u00e0 per valutare l&#8217;impatto dei potenziali rischi e delle fluttuazioni del mercato sui risultati finanziari della tenuta.<\/p>\n<p>Sono state valutate anche le considerazioni operative, tra cui l&#8217;allocazione delle risorse, le strategie di marketing e i piani di implementazione graduale. Sono state fornite raccomandazioni per ottimizzare l&#8217;efficienza e migliorare l&#8217;esperienza complessiva di ospiti e residenti.<\/p>\n<p>Il risultato finale \u00e8 stato un rapporto completo che riassume i risultati della revisione del piano aziendale. Il rapporto includeva raccomandazioni attuabili per perfezionare il piano, assicurarne l&#8217;allineamento con le condizioni di mercato e migliorarne la fattibilit\u00e0 finanziaria e operativa.<\/p>\n<p>Grazie a una valutazione rigorosa e basata sui dati, Horwath HTL Italia ha supportato il cliente nel rafforzamento del business plan di Antognolla, posizionando il progetto per un successo a lungo termine nel competitivo mercato del lusso.<\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Tempo libero                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Strategia e pianificazione                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Attivit\u00e0                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Posizione del progetto<\/h3>\n            <p>Antognolla (Perugia, Umbria), Italy<\/p>          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Team del progetto<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/it\/italy\/consultant\/zoran-bacic\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Zoran-Bacic-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Zoran Ba\u010di\u0107<\/b>\n                                        <br \/>Managing Director                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:zbacic@horwathhtl.com\">zbacic@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/it\/italy\/office\/italia\/\">\n                                          Rome                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                          <\/div>\n                                                    <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/it\/italy\/consultant\/maddalena-terraneo\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Maddalena-Terraneo-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Maddalena Terraneo<\/b>\n                                        <br \/>Senior Consultant                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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