Lombok, long overshadowed by Bali, remains rich in natural and cultural appeal but underperforms in tourism development due to connectivity issues and hesitant investment. Despite solid domestic tourism growth, international arrivals are lagging, reaching only 430,000 in 2024, down from their 2019 peak. Domestic visitors, however, surged to over 3.2 million.

Bali’s hotel sector experienced a record-breaking performance in 2024, surpassing 2023’s record. Occupancy and average daily rates (ADR) saw significant increases, contributing to a 14% rise in revenue per available room (RevPAR). Domestic tourism remained strong, with over 10 million domestic visitors, while international arrivals reached 6.3 million, exceeding pre-pandemic levels. Australia, India, and China were the top international markets.

In 2023, Bali’s hotel market experienced a remarkable rebound, surpassing peak 2019 RevPAR numbers by a whopping 37% (entirely ADR driven). The only performance matrix sliding is ALOS down to just over 3 days, no doubt impacted by ADR increases – in it for a good time, not a long time. By rate category, luxury resorts’ ADR soared and the upper-midscale resorts nailed RevPAR. Outstanding occupancy in both Kuta and Legian (Sanur boomed) and rates at resorts in Jimbaran / Uluwatu surpassed expectations. Bali’s branded residences sector is on an upward trajectory this year, bolstered by strong demand for second homes and investment into leisure-oriented real estate.

The 2023 edition of the Bali Hotel & Branded Residences Report by Horwath HTL provides a comprehensive analysis of the market dynamics, performance metrics, and outlook for Bali’s hospitality sector. This summary highlights key findings from the report. 2022 marked a significant recovery for Bali’s tourism industry as travel restrictions were eased and eventually removed. A quarantine-free trial period and Visa on Arrival (VOA) program initiated in March 2022, expanded to 86 countries by September 2022, fueled this recovery. Foreign arrivals surged, particularly from May onwards, with December 2022 numbers only 32% below pre-pandemic levels. Domestic tourism remained resilient throughout the pandemic, providing a crucial lifeline.