Project Scope

Horwath HTL was engaged to conduct a comprehensive market feasibility study for a proposed 40-key lakefront glamping resort on the iconic Lake of the Ozarks. This project required independent expert advice to evaluate the market potential and financial feasibility of the development, ensuring it aligned with the growing demand for outdoor hospitality experiences in the region.

The engagement began with an in-depth analysis of the regional market dynamics, focusing on the Lake of the Ozarks’ status as a popular leisure destination. We examined demand drivers, including outdoor recreation, water sports, seasonal tourism trends, and the area’s appeal to diverse traveller segments. Our research also included a thorough competitive analysis of existing and planned accommodations in the vicinity to identify opportunities for differentiation.

Our study assessed the viability of a 40-key glamping concept, considering factors such as target demographics, guest preferences, and pricing strategies. We explored the potential for premium experiences, including eco-friendly accommodations, curated outdoor activities, and bespoke guest services, which would align with trends in experiential and luxury travel.

On the financial side, we provided detailed revenue projections, operating expense estimates, and return-on-investment analysis. Our evaluation included sensitivity analyses to account for variables such as seasonal occupancy fluctuations, local economic conditions, and potential operational challenges.

In addition to the feasibility assessment, we offered strategic recommendations for positioning the resort, developing its brand identity, and optimising its offerings to attract high-value guests. We also advised on marketing strategies to maximise visibility and appeal to target markets.

The final report provided a robust framework for the client to make informed decisions about the development, ensuring the proposed lakefront glamping resort is both financially viable and uniquely positioned to capitalise on the appeal of Lake of the Ozarks.

Lokasi Proyek

The Ozarks, AMERIKA SERIKAT