Project Scope

Our team partnered with a leading real estate development and construction company to provide brand selection and development consulting for a lifestyle hotel within a mixed-use project in Roswell, Georgia. Situated in the heart of Roswell’s historic district, this ambitious development combines modern amenities with the charm of its storied location, offering a boutique hotel, commercial spaces, a chef-driven restaurant, a rooftop bar, and versatile event venues.

The project began with an in-depth evaluation of the local market, including competitive analysis, target demographics, and regional trends. We worked closely with the client to define the vision for the hotel and identify the ideal brand alignment that would resonate with the market while complementing the broader mixed-use concept. The goal was to create a hospitality experience that reflected Roswell’s unique character while appealing to modern travellers seeking authentic, design-forward accommodations.

Our consulting team conducted a thorough brand selection process, identifying and engaging potential partners whose ethos and operational capabilities aligned with the client’s objectives. We provided detailed comparisons of brand offerings, including their target markets, cost structures, and value propositions, to support informed decision-making.

Once the brand was selected, we assisted in tailoring the concept to integrate seamlessly with the development’s overall design and functionality. This included advising on the hotel’s positioning, amenities, and operational framework to ensure synergy with the commercial spaces, restaurant, and event venues.

The resulting lifestyle hotel is poised to become a cornerstone of Roswell’s historic district, offering visitors and locals alike a destination that combines timeless charm with contemporary flair. Our involvement helped align the hotel’s identity with the client’s vision while ensuring long-term viability in a competitive market.

Lokasi Proyek

Roswell, GA, USA