Amber Hurst Martin
Office Manager, Atlanta, USA
Amber Hurst Martin has been employed as the Office Manager at Horwath Atlanta since May 2022, where she excels as both Client Relations Manager and Executive Assistant.
Bio
Amber Hurst Martin has served as the Office Manager at Horwath HTL Atlanta since May 2022, where she also fulfils the roles of Client Relations Manager and Executive Assistant. Known for her professionalism and positive approach, Amber is dedicated to meeting the needs of both clients and team members, ensuring smooth operations and fostering a collaborative office environment.
Amber brings over a decade of experience in the hospitality industry, having held key roles with Hyatt and Thompson Hotels. During her tenure, she developed a deep understanding of customer service, from front desk concierge responsibilities to managing private events. Her leadership capabilities led her to oversee operations at one of New York City’s busiest and most dynamic properties, further sharpening her operational and management skills.
Her career in travel and hospitality was inspired by her unique background as a global performer. Touring internationally on cruise ships and in opera houses, Amber discovered her passion for creating memorable and meaningful experiences for people—a commitment she has carried into her professional career.
Amber holds a Bachelor of Arts in Music and Theater from Fordham University’s Lincoln Center, combining her creative roots with a dedication to excellence in service and operations.
At Horwath HTL, Amber’s versatile skill set and customer-centric approach make her an integral part of the Atlanta team, supporting the firm’s mission of delivering exceptional service and value to clients in the hospitality and tourism sectors.
Amber's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
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Expert insights
Cutting edge analysis.
Local roots, global scale: five key drivers of management company consolidation
The post COVID recovery did more than repair the U.S. hotel industry – it reshaped where value is being created and who is best positioned to capture it. Nowhere is that clearer than in the Sunbelt and its collar markets, where demographic shifts, corporate relocations and “year round leisure” have combined to produce outsized and often resilient hotel performance.
Five drivers of hotel management company M&A in the Caribbean & Latin America (CALA) region
Independent hotel management companies are experiencing a period of accelerated growth across the Caribbean and Latin America (CALA), including Mexico. What was once a fragmented landscape of small, entrepreneurial operators is evolving into a dynamic ecosystem of increasingly sophisticated regional platforms — and capital providers are taking notice. For owners, investors, and lenders, the trend is not simply about operational preference. It reflects deeper structural forces reshaping the region’s hospitality sector: the need for local expertise, the pursuit of scale, the rapid modernization of technology and processes, and the growing demand for transparency, professionalism, and liquidity. Together, these drivers are creating a compelling case for independent operators as credible, aligned, and value‑enhancing partners for capital.
A unified vision for tourism readiness ahead of the World Cup
In 2026, the world will turn its eyes toward North America. For a month, the FIFA World Cup will become more than a global sporting competition – it will be a defining measure of how cities, nations, and industries craft human experience at scale.
The campus as destination
How universities can use hospitality discipline to strengthen enrollment, revenue, and long-term resilience A university campus is one of the most complex real estate products in most markets. It is a learning environment, an employer, a cultural institution, a civic landmark, a landlord, a transportation network, a public realm, and in many towns, the closest thing to a year-round destination resort. Yet most universities still manage the campus experience as a set of separate functions rather than as a single, intentional “arrival-to-departure” journey.
Beyond hotels – luxury rentals rewrite travel playbooks
Luxury travel is evolving, and the traditional divide between five-star hotels and private residences is quickly disappearing. In destinations such as Park City, Utah, travellers now expect the comfort and scale of a home combined with the seamless service of a luxury hotel. At the same time, hotels are embracing a more residential feel – prioritising space, privacy, and thoughtful design. In a new article for Branded Residential, Bryan Younge explores these themes.
Chain scale hopscotch: benefits and challenges of moving up and down
Any hotel chain knows of the existence of the chain scale, a ranking system based on hotels’ average daily rate and the number and quality of amenities and services they offer. The chain scale offers six classes—luxury, upper upscale, upscale, upper midscale, midscale and economy— and chains can move from one to another as they make changes to hotels, such as adding (or subtracting) an amenity or altering their room rates. Are there any advantages to moving up or down on the chain scales? Absolutely, say industry experts. First, let’s look at why the chain scale is important.