{"id":21423,"date":"2019-03-16T15:56:00","date_gmt":"2019-03-16T15:56:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&p=21423"},"modified":"2025-01-01T20:26:44","modified_gmt":"2025-01-01T20:26:44","slug":"piaci-jelentes-baku-azerbajdzsan","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/hu\/publication\/piaci-jelentes-baku-azerbajdzsan\/","title":{"rendered":"Piaci jelent\u00e9s: Baku, Azerbajdzs\u00e1n"},"content":{"rendered":"
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Piaci jelent\u00e9s<\/h3>\n

Piaci jelent\u00e9s: Baku, Azerbajdzs\u00e1n<\/h1>\n
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Az azerbajdzs\u00e1ni Bakur\u00f3l sz\u00f3l\u00f3 leg\u00fajabb piaci jelent\u00e9s\u00fcnk alapos \u00e1ttekint\u00e9st ny\u00fajt a v\u00e1ros fejl\u0151d\u0151 turisztikai \u00e9s vend\u00e9gl\u00e1t\u00f3ipari helyzet\u00e9r\u0151l. Baku, a D\u00e9l-Kauk\u00e1zus legnagyobb v\u00e1rosa, kihaszn\u00e1lva egyed\u00fcl\u00e1ll\u00f3 f\u00f6ldrajzi elhelyezked\u00e9s\u00e9t \u00e9s kultur\u00e1lis \u00f6r\u00f6ks\u00e9g\u00e9t, jelent\u0151s turisztikai c\u00e9lpontt\u00e1 v\u00e1lt. Baku nem csak kilenc "\u00e9ghajlati \u00f6vezet\u00e9vel" \u00e9s olajipar\u00e1val b\u00fcszk\u00e9lkedhet. A sz\u00e1llodafejleszt\u00e9s fellend\u00fcl\u0151ben van, mivel a piac kezdi \u00e9rt\u00e9kelni a turizmus k\u00edn\u00e1lta gazdas\u00e1gi el\u0151ny\u00f6ket. A sz\u00e1llodai term\u00e9kek diverzifik\u00e1ci\u00f3ja vonzza a szabadid\u0151s utaz\u00f3kat az orsz\u00e1gba, meghosszabb\u00edtja a foglal\u00e1si id\u0151szakot, \u00e9s minimaliz\u00e1lja a v\u00e1llalati utaz\u00e1sokra val\u00f3 t\u00e1maszkod\u00e1st. <\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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Turizmus n\u00f6veked\u00e9se<\/span><\/b>
\n<\/span>Baku idegenforgalmi \u00e1gazata vir\u00e1gzik, amit a v\u00e1ros gazdag t\u00f6rt\u00e9nelmi k\u00edn\u00e1lata, v\u00e1ltozatos \u00e9ghajlata \u00e9s strat\u00e9giai helyzete Eur\u00f3pa \u00e9s \u00c1zsia k\u00f6z\u00f6tt t\u00e1mogat. A k\u00e9tmilli\u00f3t meghalad\u00f3 lakoss\u00e1g\u00fa Baku t\u00f6rt\u00e9nelmi helysz\u00ednek \u00e9s modern l\u00e1tnival\u00f3k kever\u00e9k\u00e9t k\u00edn\u00e1lja. \u00c9p\u00edt\u00e9szeti eml\u00e9kei k\u00f6z\u00fcl sz\u00e1mos az UNESCO Vil\u00e1g\u00f6r\u00f6ks\u00e9g r\u00e9sze. A korm\u00e1ny k\u00f6zelm\u00faltbeli er\u0151fesz\u00edt\u00e9sei a turizmus el\u0151t\u00e9rbe helyez\u00e9s\u00e9re meghozt\u00e1k gy\u00fcm\u00f6lcs\u00fcket, a Heydar Aliyev nemzetk\u00f6zi rep\u00fcl\u0151t\u00e9r utasforgalm\u00e1nak jelent\u0151s n\u00f6veked\u00e9se a 2015-\u00f6s 3 milli\u00f3r\u00f3l 2018-ban 4,3 milli\u00f3ra emelkedett. Az \u00e9rkez\u00e9sek e megugr\u00e1sa a sz\u00e1llodai vend\u00e9g\u00e9jszak\u00e1k megdupl\u00e1z\u00f3d\u00e1s\u00e1hoz vezetett 2013 \u00e9s 2017 k\u00f6z\u00f6tt. <\/span> <\/span><\/p>\n

Sz\u00e1llodai piac dinamik\u00e1ja<\/span><\/b>
\n<\/span>A bakui sz\u00e1llodapiac els\u0151dleges \u00fcgyf\u00e9lk\u00f6re a v\u00e1llalati utaz\u00f3kr\u00f3l a szabadid\u0151s utaz\u00f3kra v\u00e1ltozott. Ez a v\u00e1ltoz\u00e1s nagyr\u00e9szt a fokozott m\u00e9diafigyelemnek \u00e9s a Turisztikai \u00dcgyn\u00f6ks\u00e9g \u00e9s a helyi desztin\u00e1ci\u00f3szervez\u0151 c\u00e9gek (DMC-k) proakt\u00edv marketingj\u00e9nek k\u00f6sz\u00f6nhet\u0151. A turizmus f\u0151 forr\u00e1spiacai a GCC-orsz\u00e1gok voltak, vid\u00e9ken pedig Oroszorsz\u00e1g, Gr\u00fazia \u00e9s T\u00f6r\u00f6korsz\u00e1g volt kiemelked\u0151. <\/span> <\/span><\/p>\n

Hotelfejleszt\u00e9s<\/span><\/b>
\n<\/span>Bakuban jelent\u0151s sz\u00e1llodafejleszt\u00e9sek t\u00f6rt\u00e9ntek, \u00e9s a nagy nemzetk\u00f6zi m\u00e1rk\u00e1k is jelen vannak. Az olyan cs\u00facskateg\u00f3ri\u00e1s sz\u00e1llod\u00e1k, mint a Fairmont, a Four Seasons \u00e9s a JW Marriott az el\u0151kel\u0151 \u00e9s luxus szegmenseket szolg\u00e1lj\u00e1k ki, m\u00edg a k\u00f6z\u00e9pkateg\u00f3ri\u00e1s lehet\u0151s\u00e9geket olyan m\u00e1rk\u00e1k k\u00edn\u00e1lj\u00e1k, mint a Park Inn by Radisson \u00e9s a Holiday Inn. A Hilton Garden Inn, a Courtyard by Marriott, az Ibis \u00e9s a Novotel j\u00f6v\u0151beli nyit\u00e1saival \u00edg\u00e9retesnek t\u0171nik. <\/span> <\/span><\/p>\n

Helyi sz\u00e1llodaipar<\/span><\/b>
\n<\/span>A helyi sz\u00e1llodaipari v\u00e1llalatok is fellend\u00fcltek, kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 eszk\u00f6z\u00f6ket \u00e9s v\u00e1ltozatos szolg\u00e1ltat\u00e1sokat l\u00e9trehozva. Az olyan v\u00e1llalatok, mint a Gilan Hospitality Group, az Absheron Hotel Group \u00e9s a PMD Hospitality sikeres sz\u00e1llodai ingatlanokat fejlesztettek Bakuban \u00e9s Azerbajdzs\u00e1n-szerte. A folyamatban l\u00e9v\u0151 fejl\u0151d\u00e9snek k\u00f6sz\u00f6nhet\u0151en val\u00f3sz\u00edn\u0171leg m\u00e9g t\u00f6bb helyi \u00e9s nemzetk\u00f6zi m\u00e1rka fog bel\u00e9pni a piacra, n\u00f6velve a v\u00e1ros vonzerej\u00e9t mind a v\u00e1llalati, mind a szabadid\u0151s utaz\u00f3k sz\u00e1m\u00e1ra. <\/span> <\/span><\/p>\n <\/div>\n

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A jelent\u00e9s let\u00f6lt\u00e9se<\/h3>\n

\n R\u00e9szletes diagramok, grafikonok \u00e9s tov\u00e1bbi elemz\u00e9sek\u00e9rt t\u00f6ltse le a teljes jelent\u00e9st. itt<\/a> <\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Szerz\u0151k<\/h3>\n
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\n B\u00e1lint Gergely<\/b>\n
Senior Director <\/p>\n <\/div>\n <\/a>\n

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\n gbalint@horwathhtl.com<\/a>\n <\/p>\n <\/div>\n

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\n Gomola Marius<\/b>\n
Managing Partner <\/p>\n <\/div>\n <\/a>\n

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\n mgomola@horwathhtl.com<\/a>\n <\/p>\n <\/div>\n

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Iroda<\/h3>\n \n Magyarorsz\u00e1g <\/a>\n
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Jelent\u00e9s let\u00f6lt\u00e9se<\/h3>\n \n
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Megoszt\u00e1s<\/h3>\n
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