Project Scope

Hotel La Lama, now operating as Hilton Rome Eur La Lama, is a prominent 16-story property located in Rome’s EUR business district. The hotel features 439 rooms and suites, multiple dining options, a fitness center, and direct access to the La Nuvola Rome Convention Center. Its strategic location and extensive amenities position it as a significant player in Rome’s hospitality market.

Horwath HTL Italy was engaged to conduct a valuation for Hotel La Lama, providing strategic and technical advice to maximise the asset’s market value in preparation for its sale. The assignment included estimating the remaining capital expenditure (CapEx) required, addressing commercial considerations, and reviewing the hotel’s concept to enhance its appeal to potential buyers.

The process began with an assessment of the property’s current condition and development progress. Horwath HTL evaluated the remaining CapEx needed to complete planned upgrades and align the asset with market expectations for its segment. This analysis ensured the projected expenditures were realistic and justified, offering clarity for prospective investors.

Commercial issues were also addressed, with a focus on market positioning, revenue optimisation, and branding opportunities. Suggestions were provided to strengthen the hotel’s competitive edge, including adjustments to pricing strategies, operational enhancements, and marketing efforts to attract high-value guests and buyers.

A review of the hotel’s concept was conducted to align its design and service offerings with market trends and guest preferences. Recommendations were made to refine the positioning, emphasising unique selling points such as location, amenities, and guest experience. This ensured the asset stood out in a competitive market, maximising its perceived value.

The final deliverable included a detailed valuation report with strategic recommendations for presenting the property to the market. The report provided insights into the remaining CapEx, operational adjustments, and concept refinements needed to position the hotel for the highest possible sale price.

By delivering a comprehensive and market-driven analysis, Horwath HTL Italy enabled the client to optimise the value of Hotel La Lama, ensuring it was well-positioned for a successful transaction in a competitive hospitality investment market.

A projekt helye

Rome, Italy