Marco van Bruggen
Senior Consultant, Amsterdam, Netherlands
As senior consultant with Horwath HTL, Marco van Bruggen has carried out over 200 market analyses, feasibility studies and valuations for stand-alone and mixed-use projects including hotels, meeting centres, golf courses and leisure facilities in The Netherlands, Belgium and Luxembourg.
As a senior consultant at Horwath HTL, Marco van Bruggen brings extensive expertise in market analysis, feasibility studies, and valuations, with a focus on stand-alone and mixed-use projects. Over his career, Marco has successfully completed more than 200 projects across the Netherlands, Belgium, and Luxembourg, encompassing hotels, meeting centres, golf courses, and leisure facilities.
Marco’s portfolio includes high-profile assignments such as an in-depth study of the hotel market across all 10 municipalities along the Flemish coast, an analysis of hotel development opportunities in the Dutch province of Zeeland, and a comprehensive feasibility study for the expansion of Novotel Amsterdam’s hotel and conference facilities. His meticulous approach and deep industry insight have consistently delivered actionable strategies and measurable results for clients.
In addition to his consultancy work, Marco plays a pivotal role in organising and coordinating Horwath HTL’s market statistics initiatives, including the highly regarded annual Hotel Statistics (HOSTA) event. His efforts ensure the availability of up-to-date, reliable data for industry stakeholders, strengthening Horwath HTL’s reputation as a leader in hospitality consultancy.
Marco also oversees media relations for Horwath HTL Netherlands and has contributed thought leadership to esteemed publications such as *Hospitality Management*, *NRIT Magazine*, and *Global Hotel Network*. His ability to communicate complex industry trends with clarity and precision has further solidified his standing as a trusted voice in the field.
With his dedication to delivering data-driven insights and fostering industry dialogue, Marco continues to make a significant impact on the development and success of hospitality projects across the region.Additionally, Marco organises and coordinates all annual and bi-annual market statistics available from Horwath HTL Netherlands, including the annual Hotel Statistics (HOSTA) event. Marco also maintains press relations for Horwath HTL and has written articles for publications such as Hospitality Management, NRIT Magazine and Global Hotel Network.
Marco's Projects
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Feasibility Study for Hotel Conversion
Maastricht, The Netherlands
Hotel Development Potential Analysis
Schiedam, The Netherlands
Hotel Development Contract Framework
Vlissingen, The Netherlands
Holiday Park Market Value
Tholen, The Netherlands
Market Value for Event Centre Development
Tilburg, The Netherlands
5-Star Hotel Repositioning Review
Valkenburg / Maastricht, The Netherlands
Strategic Advice for Municipality of Dordrecht
Dordrecht, The Netherlands
Market Value Positioning for Holiday Park
Soest, The Netherlands
Marco's insights
Cutting edge analysis.
Benelux HOSTA Report 2023
The Netherlands’ hotel market remains a robust asset class, demonstrating resilience despite economic challenges. The sector’s performance, as tracked by key indicators like Occupancy (Occ), Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR), shows positive trends since the COVID-19 pandemic’s impact in 2020. The market’s recovery is driven by strong domestic and international demand, and strategic adaptations by hoteliers.
Dutch City Hotel Index
The Dutch Hotel City Index, a joint publication by Horwath HTL and ABN AMRO, ranks Dutch cities based on their hotel investment climate. The analysis encompasses six categories: hotel demand, supply, sustainability, economy, demographics, and real estate. Only larger cities with at least three hotels of 100 rooms or more were included in the study.