Hospitality Experience
Eco Tourism Assessment For A Regional Resort
Horwath HTL was appointed to provide consulting services comprising a market demand study and concept opportunity assessment, to test the development feasibility and potential investment viability of tourism infrastructure for a eco tourism resort in regional NSW.
Project Scope
Horwath HTL was engaged to conduct a comprehensive market demand study and concept opportunity assessment for a proposed eco-tourism resort in regional New South Wales (NSW). The assignment aimed to evaluate the development feasibility and potential investment viability of tourism infrastructure tailored to eco-conscious travellers.
The engagement began with a detailed analysis of the regional market dynamics, focusing on demand drivers such as nature-based tourism, regional travel trends, and visitor preferences for sustainable travel experiences. By examining the area’s unique environmental assets, including protected natural areas and wildlife, we identified opportunities to position the proposed resort as a key destination for eco-tourism in the region.
The concept opportunity assessment explored the feasibility of the resort’s proposed offerings, including accommodation types, amenities, and guest experiences. This involved analysing comparable eco-tourism projects in Australia and internationally to ensure the resort aligned with best practices in sustainable tourism while addressing the specific expectations of the target audience.
Our financial analysis included revenue projections, operational cost estimates, and return-on-investment modelling, providing a clear picture of the project’s financial sustainability. We also conducted sensitivity testing to ensure the proposed development could withstand variations in market conditions.
The final deliverable included strategic recommendations for the resort’s concept, positioning, and operational strategies to enhance its market appeal and profitability. By aligning the development with growing eco-tourism trends, the study provided the client with actionable insights to advance the project confidently.
This engagement highlights Horwath HTL’s expertise in eco-tourism development, combining in-depth market analysis with sustainable and commercially viable tourism strategies to support the growth of regional destinations.
Lokacija projekta
Southern Highlands, New South Wales, Australia
