Sydney. Not just hosting events …

2024-2025

…from New Years Eve…

…to major sports events…

…to Taylor Swift concerts…

Events are powerful demand drivers.

Scroll down for the analysis

Analysis

How Sydney Events reshape pricing, performance and demand

Sydney doesn’t just host events — it transforms them into powerful demand drivers for the hotel market. From New Year's Eve to Mardi Gras, major events consistently reshape pricing, performance, and demand patterns across the city.​


Event performance impact study

Over the past two years (2024–2025), Sydney has hosted more than 20 major events annually, reinforcing its position as Australia’s leading hotel market. Using data from CoStar Group, Horwath HTL analysed the performance impact of these events across key submarkets, locations, and hotel classes.​

This study focuses on the Top 10 peak demand nights, examining how different event types – including sporting fixtures, concerts, and mass participation events such as the Sydney Marathon – influence hotel performance. The analysis reveals not only which events drive the highest rates, but also how demand varies across segments and geographies.​

Sydney TR supply increased marginally from 17.9 million room nights in 2024 to 18.1 million in 2025, while demand grew more strongly, with room nights occupied rising from 13.8 million to 14.6 million.


Hospitality
Tourism
Strategy and Planning
Viewpoint

Share

New Years Eve 2025

Sydney’s New Year’s Eve 2025 serves as the definitive benchmark for event-driven hotel performance, marking a shift in the city’s pricing ceiling. As the premier global destination for end-of-year celebrations, Sydney saw occupancy surge propelling Average Daily Rate (ADR). The following data explores how this single-night phenomenon drives RevPAR premiums.

Our analysis includes the 2 nights before NYE, NYE, and the 2 nights after NYE.

0M

People around the harbour to watch the fireworks

000%

Increase in RevPAR in 2025 compared to 2024 for Sydney Centre North CBD

000%

Premium compared to 2025 total for Sydney Centre North CBD​

NYE RevPAR 2025​

NYE 2025

Insights

 

  • Sydney Centre North CBD new year’s eve night represents 619% of the total year.
  • Sydney Centre Midtown CBD new year’s eve night represents 445% of the total year.
  • Sydney Centre ICC new year’s eve night represents 426% of the total year.
  • Sydney Centre South CBD new year’s eve night represents 383% of the total year.
  • Sydney TR: Avg. 1.9% premium RevPAR for the period incl. NYE.
  • Sydney Centre: Avg. 1.5% premium RevPAR for the period incl. NYE.
  • Sydney West: NO premium RevPAR for the period incl. NYE.
  • Sydney Airport: Avg. 1.2% premium RevPAR for the period incl. NYE.
  • Sydney North: Avg. 1.1% premium RevPAR for the period incl. NYE.
  • Sydney East & South: Avg. 1.6% premium RevPAR for the period incl. NYE.

Sydney Marathon

Insights

  1. 2024, there were more than 25,000 registered runners, adding 10,000 in 2025 with a total of 35,000 participants.​
  2. In 2025, Sydney Marathon became an Abbott World Marathon Major, making it very attractive for the hotels in the whole city. ​
  3. Furthermore, the 2025 Marathon outperformed 2024 levels, indicating strengthening demand and pricing power during major sporting events. We note an average growth of 30% when combining all the submarkets from 2024 to 2025.​
  4. The Marathon period achieved RevPAR materially above the annual average, reflecting strong event-driven compression. ​

 

Marathon - Stat 2 Data

City2surf Data

Race Map

City2surf

Insights

  • City2surf is an event happening every year since 1971 during the second weekend of August. Runners start in Hyde Park and finish at Bondi Beach.
  • The race is always on a Sunday morning, we assumed this event drives people staying two nights in Sydney, on Saturday and Sunday night. This event drives business to hotels during the low season, as it is held at winter time.
  • City2surf is driven by both occupancy (7% above total 2024/25) and notably ADR (10% above 2024/25) resulting in a RevPAR above the average for Friday and Saturday in August (excluding other major events) for each hotels class in Sydney Centre.

Mardi Gras

Mardi Gras is a recurrent event happening every year on the first weekend of March as for the past two years, 2024 and 2025.

The parade is always on a Saturday night, Horwath HTL analysed this event as people staying two nights in Sydney, on Friday and Saturday night.

Mardi Gras is driven by both occupancy (1% above 2024/25) and notably ADR (15% above 2024/25) resulting in a RevPAR above the average for Friday and Saturday in March for each hotels class in Sydney Centre.

Midscale and Economy hotels show the strongest relative growth for Mardi Gras weekend with a 23% premium compared to the average RevPAR for a Friday+Saturday in March.

Mardi Gras Data Set 4

Concert vs sporting events index

Concert attract more people to stay in hotels in the past two years in Sydney from 6 to 34% more demand and higher rate with events like Taylor Swift in the end of February 2024, but also Oasis, as well as Metallica and AC/DC coming one after another in November 2025. The demand for P!nk and Coldplay was also high in 2024.

Whereas sporting events, they attracted less demand in hotels propbably considering the fact that this is domestic events such as the NRL Grand Final in early October 2025. There were also international sporting events like the Lions Rugby in early August 2025, and the Sydney Marathon in 2025.

These different concert events generated more than a double increase in RevPAR for Sydney West hotels as they are located close to the stadium compared to their annual average. For the rest of the supply, they did not perform as well but reached a growth of 30 to 45% of the annual average.

Whereas sporting events recorded a 12 to 26% growth in RevPAR compared to the annual average.

Most of the sport events are recurrent, like the Cricket test every year early January, City2surf, Sydney Marathon, NRL Grand Final, State of Origin etc. For concert events, it is different as artists may or may not come back each year in Sydney.

Concerts are often held on a Saturday night, the main stadium being in Sydney West we assumed concert drives business all year round with a different ADR depending on the low or peak season.

Sporting vs Concerts Index

Concert events included:

  • P!nk Concert
  • Taylor Swift Concert (2024)
  • Fred again Concert (2024)
  • The Weeknd Concert (2024)
  • Coldplay Concert (2024)
  • The Kid Laroi Concert (2024)
  • Pearl Jam Concert (2024)
  • James Blunt Concert (2024)
  • Dom Dolla Concert (2024)
  • Luke Combs Concert (2025)
  • Billie Eilish Concert (2025)
  • Katy Perry Concert (2025)
  • Keith Urban Concert (2025)
  • Teddy Swims Concert (2025)
  • James Blunt Concert (2025)
  • Oasis Concert (2025)
  • Metallica Concert (2025)
  • Lenny Kravitz Concert (2025)
  • AC/DC Concert (2025)
  • Lady Gaga Concert (2025)
  • Dom Dolla Concert (2025)

Sporting events included:

  • State of Origin (2024 & 2025)
  • City2surf (2024 & 2025)
  • Marathon (2024 & 2025)
  • NRL Grand Final (2024 & 2025)
  • Cricket Test (2024 & 2025)
  • Race of Champions (2025)
  • HYROX (2025)
  • Lions Rugby (2025)
  • Monster Jam (2025)

Sydney Events Tables

Sydney TR
Sydney Centre
Sydney Airport
Sydney West
Sydney North
Sydney East & South
2024
2025

Sydney TR top 10 nights 2024

Sydney TR top 10 nights 2025

Sydney Centre top 10 nights 2024

Sydney Centre top 10 nights 2025

Sydney Airport top 10 nights 2024

Sydney Airport top 10 nights 2025

Sydney West top 10 nights 2024

Sydney West top 10 nights 2025

Sydney North top 10 nights 2024

Sydney North top 10 nights 2025

Sydney East & South top 10 nights 2024

Sydney East & South top 10 nights 2025

Rank Top 10 Nights 2024 Date RevPAR
1
NYE
31/12/2024
$757.00
2
Taylor Swift Concert
24/02/2024
$474.00
3
Pre-NYE
30/12/2024
$450.00
4
Taylor Swift Concert
23/02/2024
$427.00
5
Taylor Swift Concert
25/02/2024
$355.00
6
Coldplay Concert
09/11/2024
$350.00
7
P!nk Concert
10/02/2024
$347.00
8
NRL Grand Final
05/10/2024
$334.00
9
Taylor Swift Concert
26/02/2024
$330.00
10
Chinese NY
17/02/2024
$329.00
Rank Top 10 Nights 2025 Date RevPAR
1
NYE
31/12/2025
$902.87
2
Pre-NYE
30/12/2025
$550.60
3
Post-NYE
01/01/2025
$412.09
4
NRL Grand Final
04/10/2025
$408.20
5
Oasis Concert
08/11/2025
$390.40
6
Marathon
30/08/2025
$376.90
7
Metallica Concert
15/11/2025
$369.39
8
Oasis Concert
07/11/2025
$360.20
9
Pre NYE
29/12/2025
$357.91
10
AC/DC Concert
21/11/2025
$354.61
Rank Top 10 Nights 2024 Date RevPAR RGI
1
NYE
31/12/2024
$1,036.78
137%
2
Pre-NYE
30/12/2024
$609.45
135%
3
Taylor Swift Concert
24/02/2024
$553.85
117%
4
Taylor Swift Concert
23/02/2024
$503.34
118%
5
P!nk Concert
10/02/2024
$430.46
124%
6
Taylor Swift Concert
25/02/2024
$416.89
117%
7
Coldplay Concert
09/11/2024
$411.94
118%
8
Chinese NY
17/02/2024
$403.92
123%
9
Pre-NYE
29/12/2024
$401.83
129%
10
NRL Grand Final
05/10/2024
$391.27
117%
Rank Top 10 Nights 2025 Date RevPAR RGI
1
NYE
31/12/2025
$1,233.68
137%
2
Pre-NYE
30/12/2025
$749.94
136%
3
Post-NYE
01/01/2025
$556.74
135%
4
NRL Grand Final
04/10/2025
$483.29
118%
5
Marathon
30/08/2025
$472.25
125%
6
Oasis Concert
08/11/2025
$468.54
120%
7
Pre-NYE
29/12/2025
$466.66
130%
8
Lions Rugby
02/08/2025
$439.96
128%
9
Oasis Concert
07/11/2025
$432.18
120%
10
Metallica Concert
15/11/2025
$427.74
116%
Rank Top 10 Nights 2024 Date RevPAR RGI
1
NYE
31/12/2024
$389.04
51%
2
Taylor Swift Concert
24/02/2024
$365.37
77%
3
Taylor Swift Concert
23/02/2024
$342.65
80%
4
Taylor Swift Concert
25/02/2024
$269.06
76%
5
Taylor Swift Concert
26/02/2024
$265.69
81%
6
P!nk Concert
10/02/2024
$253.09
73%
7
Coldplay Concert
09/11/2024
$251.87
72%
8
Pre-NYE
30/12/2024
$247.66
55%
9
NRL Grand Final
05/10/2024
$241.25
72%
10
Taylor Swift Concert
22/02/2024
$240.54
79%
Rank Top 10 Nights 2025 Date RevPAR RGI
1
NYE
31/12/2025
$494.81
55%
2
Pre-NYE
30/12/2025
$306.47
56%
3
NRL Grand Final
04/10/2025
$294.88
72%
4
Marathon
30/08/2025
$278.89
74%
5
Oasis Concert
08/11/2025
$275.32
71%
6
NRL Grand Final
05/10/2025
$269.82
77%
7
Metallica Concert
15/11/2025
$269.02
73%
8
AC/DC Concert
21/11/2025
$264.10
74%
9
Oasis Concert
07/11/2025
$261.49
73%
10
BNI Global Convention
20/11/2025
$255.85
82%
Rank Top 10 Nights 2024 Date RevPAR RGI
1
Taylor Swift Concert
24/02/2024
$367.69
78%
2
Taylor Swift Concert
23/02/2024
$320.29
75%
3
Taylor Swift Concert
26/02/2024
$278.93
85%
4
NYE
31/12/2024
$276.10
36%
5
Taylor Swift Concert
25/02/2024
$272.65
77%
6
Coldplay Concert
09/11/2024
$266.98
76%
7
P!nk Concert
16/03/2024
$261.33
85%
8
NRL Grand Final
05/10/2024
$248.33
74%
9
James Blunt Concert
23/11/2024
$234.20
72%
10
Royal Easter Show
23/03/2024
$231.49
78%
Rank Top 10 Nights 2025 Date RevPAR RGI
1
NYE
31/12/2025
$320.76
36%
2
NRL Grand Final
04/10/2025
$312.07
76%
3
Metallica Concert
15/11/2025
$301.79
82%
4
NRL Grand Final
05/10/2025
$296.30
85%
5
AC/DC Concert
21/11/2025
$292.81
83%
6
Oasis Concert
08/11/2025
$283.46
73%
7
Luke Combs Concert
01/02/2025
$274.79
82%
8
Oasis Concert
07/11/2025
$260.21
72%
9
Luke Combs Concert
31/01/2025
$253.88
85%
10
AC/DC Concert
25/11/2025
$252.67
80%
Rank Top 10 Nights 2024 Date RevPAR RGI
1
NYE
31/12/2024
$606.57
80%
2
Taylor Swift Concert
24/02/2024
$373.45
79%
3
Taylor Swift Concert
23/02/2024
$339.63
79%
4
Pre-NYE
30/12/2024
$325.30
72%
5
NRL Grand Final
05/10/2024
$295.49
88%
6
Taylor Swift Concert
25/02/2024
$287.64
81%
7
Coldplay Concert
09/11/2024
$284.75
81%
8
James Blunt Concert
23/11/2024
$265.93
82%
9
Marathon
14/09/2024
$262.53
92%
10
Taylor Swift Concert
26/02/2024
$261.42
79%
Rank Top 10 Nights 2025 Date RevPAR RGI
1
NYE
31/12/2025
$760.13
84%
2
Pre-NYE
30/12/2025
$413.42
75%
3
NRL Grand Final
04/10/2025
$351.27
86%
4
Marathon
30/08/2025
$349.65
93%
5
Oasis Concert
08/11/2025
$330.74
85%
6
Metallica Concert
15/11/2025
$312.52
85%
7
AC/DC Concert
21/11/2025
$306.92
87%
8
Oasis Concert
7/11/2025
$304.23
84%
9
Post-NYE
01/01/2025
$301.35
73%
10
Pre-NYE
29/12/2025
$297.78
83%
Rank Top 10 Nights 2024 Date RevPAR RGI
1
NYE
31/12/2024
$616.77
81%
2
Taylor Swift Concert
24/02/2024
$444.55
94%
3
Pre-NYE
30/12/2024
$403.40
90%
4
Taylor Swift Concert
23/02/2024
$380.34
89%
5
P!nk Concert
10/02/2024
$340.34
98%
6
Coldplay Concert
09/11/2024
$333.50
95%
7
Taylor Swift Concert
25/02/2024
$329.12
93%
8
Chinese NY
17/02/2024
$328.33
100%
9
Pre-NYE
29/12/2024
$324.94
104%
10
Pre-NYE
28/12/2024
$322.56
109%
Rank Top 10 Nights 2025 Date RevPAR RGI
1
NYE 25
31/12/2025
$695.65
77%
2
Pre-NYE 25
30/12/2025
$451.81
82%
3
Post-NYE 24
01/01/2025
$394.89
96%
4
Pre-NYE 25
29/12/2025
$340.24
95%
5
NRL Grand Final 25
04/10/2025
$332.15
81%
6
Metallica Concert 25
15/11/2025
$331.13
90%
7
Oasis Concert 25
08/11/2025
$328.53
84%
8
Ashes Test – India 25
02/01/2025
$312.89
111%
9
Race of Champions 25
08/03/2025
$310.36
97%
10
Ashes Test – India 25
03/01/2025
$310.07
113%

Horwath HTL: Hospitality Advisory

Horwath HTL has been Australia’s pre-eminent hospitality industry advisory firm for over 30 years, providing hotel market forecasts, performance benchmarking reports, feasibility studies, performance improvement plans, acquisition due diligence studies, and expert witness reports.

 

Damien Little is a Director with Horwath HTL in Melbourne, bringing 22 years of consulting experience and a strong background in financial modelling. His extensive expertise spans a wide range of hospitality projects, having completed over 400 assignments across 17 countries in the Asia Pacific region. Damian Little