The rise in global demand for outdoor lodging products has emerged as a key trend in travel, captivating the imagination of travellers seeking unique, immersive experiences in nature without compromising on comfort and, in many cases, luxury. So, what is outdoor lodging and why does it matter now to hospitality industry stakeholders in Asia Pacific?

It is important to consider these wage increases both in the context of the past years (inflation) and also to recognize that inflation is already factored into these increases. Moreover, it is also understandable that an appropriate wage increases the attractiveness of the industry. Nevertheless, wage costs are often among the largest cost factors for hotels and, alongside other rising costs, contribute significantly to the financial pressure on businesses. This is reflected, among other things, in the approximately 1,200 insolvencies expected in the gastronomy sector in 2024, according to the information service provider CRIF. Unfortunately, no more recent data is available at this time. However, a clear pressure following the pandemic can be observed.

In Aspen, Colorado, a once-private lodge has transformed into an ultra-exclusive hotel experience. The Aspen Street Lodge – the first boutique hotel to open in Aspen in over 25 years – features just nine guest rooms and a penthouse, blending a residential-style design with five-star amenities like a rooftop deck, private chef, and even an in-house adventure concierge. This evolution from luxury vacation rental to boutique hotel is no anomaly. Around the world, entrepreneurs who cut their teeth managing high-end vacation homes are now scaling new heights in hospitality by developing intimate hotels and branded residences. It’s a trend fueled by surging demand for experiential travel and lifestyle-driven stays, especially in elite destinations such as Aspen, Vail, and Park City.